The 12 Sales Methodologies Explained

By mastering the 12 sales methodologies explained here, you can adapt your strategy to align with your customer's buying process while also staying ahead of the competition in today's ever-evolving business landscape.

As a sales professional, understanding the 12 sales methodologies explained in this article is crucial for optimizing your approach and maximizing success. By exploring these popular methods, you'll gain insights into how to navigate complex sales cycles, engage with prospective buyers more effectively, and ultimately close deals.

In the following sections, we will delve into well-known methodologies such as SPIN Selling, N.E.A.T. Selling™️, Conceptual Selling, SNAP Selling, and many others. Each of these approaches has its unique strengths that cater to different selling situations and customer needs.

By mastering the 12 sales methodologies explained here, you can adapt your strategy to align with your customer's buying process while also staying ahead of the competition in today's ever-evolving business landscape.

1. SPIN Selling

SPIN Selling is a popular sales methodology developed by Neil Rackham, which focuses on understanding the customer's needs and providing tailored solutions to address their specific pain points. The acronym "SPIN" stands for Situation, Problem, Implication, and Need-Payoff.

  1. Situation Questions: In this stage of the SPIN selling process, sales reps gather information about the prospect's current situation to identify potential problems or opportunities they can help with. Examples include asking about their company size, industry trends affecting them, or any recent changes in their business operations.
  2. Problem Questions: The next step involves identifying the actual problems faced by prospects that your product or service can solve. Sales reps should query, "What issues hinder you from accomplishing your objectives?" or "How does this difficulty affect your profits?" This assists in recognizing areas of distress that must be addressed.
  3. Implication Questions: This stage emphasizes exploring the consequences of not solving these identified problems. By asking questions such as "What would happen if you don't resolve this issue?", sales reps create urgency around finding a solution and highlight how crucial it is for prospects to take action now.
  4. Need-Payoff Questions: The final step involves discussing how your product/service addresses those issues effectively while emphasizing its value proposition through need-payoff questions like How would our solution benefit you? These conversations lead to closing deals successfully since customers understand what is at stake without taking appropriate measures immediately.


  • Fosters a deeper understanding of customer needs and concerns;
  • Promotes consultative selling approach;
  • Increases chances of closing deals by addressing specific pain points.


  • May require more time and effort to build rapport with prospects;
  • Potentially less effective for transactional sales or fast-paced environments.

In summary, SPIN Selling is an excellent methodology for complex sales scenarios where understanding the customer's needs and providing tailored solutions are crucial. Though it may not be apt for all industries or sales, its consultative approach and emphasis on creating long-term connections could render it unsuitable. To decide if this method is right for your team, consider factors such as your target audience, product/service offerings, and overall business objectives before implementing any new strategies into your existing processes.

SPIN Selling is an effective and efficient way to help sales teams close more deals, while N.E.A.T. Selling™ provides a comprehensive approach that enables sales professionals to create lasting relationships with their prospects for long-term success.

Key Takeaway: SPIN Selling is a popular sales methodology that focuses on understanding the customer's needs and providing tailored solutions to address their specific pain points. By asking questions such as "What challenges are you facing in achieving your goals?" or "How does this issue impact your bottom line?", SPIN Selling can help uncover potential problems and opportunities, creating urgency around finding a solution while emphasizing its value proposition.

2. N.E.A.T. Selling

N.E.A.T. Sellingâ„ is a sales methodology developed by the Harris Consulting Group, which focuses on identifying and addressing the core needs of prospective buyers. This approach aims to help sales reps engage with prospects more effectively, ultimately leading to higher conversion rates and increased revenue growth.

The 5-step process of N.E.A.T Selling includes:

  1. N - Needs: Identifying the prospect's specific needs or pain points.
  2. E - Economic Impact: Understanding how solving these needs will affect their business financially.
  3. A - Access to Authority: Gaining access to decision-makers who can approve purchasing decisions.
  4. T - Timeline: Establishing a clear timeline for implementing your solution and achieving desired results.

Advantages of N.E.A.T Selling:

  • Fosters meaningful conversations that address real buyer concerns, resulting in stronger relationships with prospects.
  • Promotes efficient use of time by focusing on high-priority opportunities with genuine potential for success.
  • Incorporates economic impact into discussions, helping prospects understand the value proposition more clearly.

Disadvantages of N.E.A.T Selling:

  • Limited flexibility when it comes to adapting this methodology across different industries or market segments due to its structured nature.
  • lt requires significant research and preparation beforehand, potentially slowing down the sales cycle for some organizations.
  • May not be as effective in transactional selling environments where the focus is on quick, high-volume deals.

When to use N.E.A.T. Selling:

This methodology is best suited for complex B2B sales situations that involve multiple stakeholders and longer sales cycles. It's particularly useful when selling high-value solutions with a significant economic impact on the buyer's organization.

When not to use N.E.A.T. Selling:

N.E.A.T. Selling may not be the ideal choice for businesses focused primarily on transactional or low-touch sales processes, such as e-commerce or retail settings, where speed and volume are more critical than building long-term relationships with customers.

3. Conceptual Selling

Conceptual selling is a sales methodology that focuses on understanding the buyer's perspective and aligning your sales approach with their needs, goals, and challenges. This customer-centric method emphasizes building long-term relationships rather than just closing deals. In this part, we will examine the advantages and drawbacks of conceptual selling's six-step process, when it is suitable to use, and when not.

A Six-Step Process for Success

  1. Research: Understand your prospective buyers' industry trends, company background, and key decision-makers in the organization.
  2. Identify Needs: Determine what problems or challenges they are facing that can be addressed by your product or service.
  3. Create Value Propositions: Develop tailored solutions based on their specific needs while showcasing how you differentiate from competitors.
  4. Presentation & Demonstration: Present these value propositions effectively through engaging presentations or demonstrations of your product/service capabilities.....

Conceptual Selling is a powerful sales methodology that focuses on creating value for the customer by understanding their needs and developing solutions to meet them. By utilizing SNAP Selling, you can take your sales process to the next level with an efficient system of prospecting, qualifying, advancing, and closing deals.

"Conceptual Selling is a customer-centric sales methodology focused on understanding the buyer's needs & creating tailored solutions. #SalesMethodologies #SalesStrategyClick to Tweet

4. SNAP Selling

In today's hectic corporate landscape, sales reps must modify their methods to satisfy the requirements of contemporary buyers who are swamped with data and have limited time for decision-making. This is where SNAP Selling, a sales methodology developed by Jill Konrath, comes into play. The 4-step process focuses on simplifying the buying process for prospects and guiding them towards making a quick yet informed decision.

The 4-Step Process of SNAP Selling:

  1. S - Simple: Make your value proposition easy to understand and communicate it clearly.
  2. N - Nimble: Be agile in responding to buyers' questions, concerns, or objections.
  3. A - Aligned: Ensure that your solution aligns with the prospect's priorities and goals.
  4. P - Priority: Help your prospects see why they should prioritize solving their problem with your solution over other competing demands on their time and resources.

Advantages of SNAP Selling:

  • Faster sales cycles due to simplified messaging and prioritization from both parties involved in the transactional selling process;
  • Better alignment between seller's offerings & customers' needs;
  • Easier navigation through complex purchasing decisions;

SNAP Selling is a great way to quickly build relationships with prospects and create value in the sales process. Moving on, let's explore how the Challenger Sale can help you increase your outbound sales success.

"SNAP Selling is a sales methodology designed to simplify the buying process and help you guide prospects towards making an informed decision quickly. #SalesStrategy #SalesProcess #GrowthHackingClick to Tweet

5. Challenger Sale

The Challenger Sale is a sales methodology that focuses on teaching, tailoring, and taking control of the customer conversation to drive value for both parties. This approach challenges conventional wisdom by encouraging sales reps to push back against their prospects' assumptions and guide them toward better solutions.

Advantages of the Challenger Sale Methodology

  • Tailored Solutions: Sales reps using this method focus on understanding each prospect's unique needs and pain points, which allows them to offer customized solutions that are more likely to resonate with buyers.
  • Educating Prospects: By challenging customers' preconceived notions about their problems or existing solutions, sales professionals can position themselves as trusted advisors who bring valuable insights into the buying process.
  • Influencing Decision Makers: The Challenger Sale empowers sellers to engage in high-level conversations with key decision-makers within an organization. This increases the likelihood of closing deals faster and at higher price points.

Disadvantages of the Challenger Sale Methodology

  • Potential Resistance from Buyers: Some prospects may not appreciate being challenged or having their beliefs questioned during a sales conversation. It's crucial for representatives employing this strategy to tread carefully when pushing back against clients' ideas so as not to alienate potential customers.
  • Demanding Training Process: To effectively implement this methodology, organizations must invest time and resources into training their entire sales team on how best practices associated with challenger selling techniques work including refining communication skills required for success in this approach.

When to Use the Challenger Sale Methodology

The Challenger Sale is best suited for complex sales environments, such as B2B enterprise sales or situations where multiple stakeholders are involved in purchasing decisions. It's particularly effective when selling high-value products or services that require a deep understanding of the buyer's business and industry challenges.

When Not to Use the Challenger Sale Methodology

This methodology may not be appropriate for transactional sales or industries with short sales cycles, as it requires time and effort on both sides of the conversation to build trust and rapport. Additionally, if your target audience is highly resistant to change or new ideas, using this method could potentially backfire by alienating prospects rather than winning them over.

In summary, adopting the Challenger Sale methodology can lead to significant benefits for organizations operating in complex sales environments. By focusing on teaching prospects about their problems and offering tailored solutions based on unique needs, reps can position themselves as trusted advisors who drive value throughout every stage of the buying process ultimately leading toward increased revenue growth opportunities within outbound teams seeking better automation strategies across all aspects of their operations today.

The Challenger Sale methodology emphasizes the importance of challenging customers to think differently about their business, which can be a powerful tool for driving sales. By understanding and applying the Sandler System, you will gain insights into how to build strong relationships with prospects while closing deals more efficiently.

Key Takeaway: The Challenger Sale methodology is a powerful tool for driving value in complex sales environments, as it enables reps to educate prospects on their unique needs and challenge conventional wisdom. By taking control of the conversation and offering tailored solutions, outbound teams can position themselves as trusted advisors who help drive revenue growth through better automation strategies.

6. The Sandler System

The Sandler System is a popular sales methodology that focuses on building long-lasting relationships with clients by emphasizing the importance of understanding their needs and pain points. This approach helps sales reps to establish trust, credibility, and rapport with prospective buyers while also enabling them to close deals more effectively.

In this part, we will investigate the seven-stage methodology of the Sandler System, its benefits and drawbacks, when to apply it, and when not to.

The 7-Step Process of the Sandler System

  1. Bonding & Rapport: Establish a connection with your prospect through empathy and active listening.
  2. Up-Front Contract: Set clear expectations for both parties early in the conversation by agreeing on an agenda for each interaction.
  3. Pain Discovery: Identify your prospect's problems or challenges using targeted questioning techniques like reverse psychology or negative reversing.
  4. Budget Qualification: Determine if your prospect has a sufficient budget allocated for solving their problem or meeting their need.
  5. Decision-Making Process: Understand how decisions are made within your prospect's organization so you can tailor your pitch accordingly......
  6. Demonstrate Value: Show how your solution addresses their pain points and provides a return on investment (ROI).
  7. Closing: Ask for commitment from your prospect to move forward with the deal or take specific next steps.

Advantages Of The Sandler Selling Methodology:

  • Fosters long-lasting relationships with clients, leading to repeat business and referrals.
  • Focuses on uncovering customer needs and pain points rather than pushing a product or service.
  • Helps sales reps develop confidence in their ability to close deals by providing a structured approach for each stage of the sales process.

Disadvantages of the Sandler System:

  • The approach may not be suitable for transactional selling or situations where a quick sale is required.
  • Sales reps may struggle with some of the unconventional questioning techniques, such as negative reversing, which can feel counterintuitive at first.

When to Use and When Not to Use the Sandler System:

If your sales team focuses on building long-term relationships with clients and providing tailored solutions based on their needs, then the Sandler System might be an excellent fit for you. However, if your business relies heavily on high-volume transactional sales or requires rapid deal closures, this methodology might not be ideal due to its emphasis on relationship-building and in-depth pain discovery.

In conclusion, the Sandler System is best suited for organizations that prioritize customer-centric selling and are looking to establish lasting connections with their clients while also helping them solve their most pressing problems effectively.

Key Takeaway: The Sandler System is a customer-centric sales methodology that focuses on building long-term relationships with clients by uncovering their needs and pain points. This approach helps reps to establish trust, credibility, and rapport while also enabling them to close deals more effectively; however, it may not be suitable for high-volume transactional selling or rapid deal closures.

7. Solution Selling

Solution selling is a popular sales methodology that focuses on identifying and addressing the specific needs of customers by offering tailored solutions to their problems. This customer-centric approach has been proven effective in various industries, especially when dealing with complex products or services.

5-Step Process of Solution Selling

  1. Identify Customer Needs: The first step involves understanding the customer's pain points and challenges through active listening and asking open-ended questions.
  2. Analyze Requirements: Sales reps should analyze the gathered information to identify potential opportunities for providing customized solutions.
  3. Create Tailored Solutions: Based on the analysis, develop unique solutions that address each customer's specific needs effectively.
  4. Demonstrate Value Proposition: Clearly articulate how your solution will benefit the customer by solving their problem(s) and delivering tangible results.
  5. Negotiate & Close Deals: Once you have demonstrated value, work towards closing deals while maintaining strong relationships with your clients for future business opportunities.

The Advantages of Solution Selling

  • Solution selling allows sales professionals to build long-lasting relationships with clients by focusing on their unique requirements instead of pushing generic products or services.
  • This methodology enables sales teams to differentiate themselves from competitors who may offer similar products but lack personalized service.
  • Sales reps can achieve higher conversion rates as they provide tailor-made offerings that directly address customers' concerns.

The Disadvantages of Solution Selling

  • In some cases, this method can be time-consuming due to the extensive research required before presenting a suitable solution.
  • If not executed properly, it might lead prospects to feel overwhelmed by too many options or complex solutions.
  • Solution selling may not be as effective for transactional sales, where customers are more focused on price and speed of delivery than customized offerings.

When to Use Solution Selling

Solution Selling is best employed for businesses providing high-value products or services with multiple features and advantages, especially in industries such as technology, consulting, healthcare, and finance. It works well in industries such as technology, consulting, healthcare, and finance.

When Not to Use Solution Selling

Avoid using solution selling when dealing with low-cost items or simple transactions where the customer's primary concern is the price. In these cases, other methodologies like SNAP Selling might prove more effective.

In conclusion,

Solution Selling is an effective approach to helping sales teams drive revenue growth, as it focuses on customer needs and provides tailored solutions. By contrast, Inbound Selling takes a more proactive approach by leveraging marketing strategies to attract potential customers.

Key Takeaway: Solution selling is an effective customer-centric sales methodology that involves understanding the customer's pain points, analyzing their requirements, and creating tailored solutions to address them. This approach may not be apt for all types of deals, however, it can assist in setting a business apart from its rivals and heightening conversion rates.

8. Inbound Selling

Inbound selling is a modern sales methodology that focuses on attracting and engaging prospective buyers by providing them with valuable content and personalized experiences throughout the entire buyer's journey. This approach emphasizes building trust, establishing credibility, and nurturing relationships to convert leads into customers. Let's explore the four stages of inbound selling, its pros, and cons, when it is applicable, and when not.

The 4-Step Process of Inbound Selling

  1. Identify: Sales reps must first identify potential prospects who are likely to be interested in their products or services based on their online behavior or engagement with marketing materials.
  2. Connect: Once identified, sales reps should reach out to these prospects through personalized communication methods such as email or social media messages tailored specifically for each prospect's needs.
  3. Explore: During this stage, sales professionals engage in meaningful conversations with prospects about their challenges and goals while gathering information needed for future interactions.
  4. Advise: The final step involves presenting customized solutions that address the prospect's specific pain points while demonstrating how your product or service can help them achieve success.

Advantages & Disadvantages of Inbound Selling

Inbound selling offers several benefits over traditional outbound sales approaches; however, it also has some drawbacks worth considering before implementing this strategy within your organization.


  • Increased lead quality: By focusing on attracting engaged, interested prospects, inbound selling often results in higher-quality leads than those generated from cold calling or other outbound tactics.
  • Improved customer relationships: Inbound selling emphasizes building trust and credibility with prospects, which can lead to stronger, longer-lasting customer relationships.
  • Higher conversion rates: Since inbound selling is tailored to the specific needs of each prospect, it often results in higher conversion rates compared to traditional sales methods.


  • Longer sales cycle: The process of nurturing leads through content marketing and personalized interactions may take longer than more aggressive outbound strategies.
  • Resource-intensive: Creating valuable content, managing social media accounts, and personalizing communication efforts require significant time and resources from both your marketing and sales teams.

When to Use & When Not To Use Inbound Selling

Inbound selling works best for businesses that have a complex or high-value product offering where educating potential customers about the benefits of their solution is essential. This methodology is also well-suited for companies targeting buyers who conduct extensive research before making purchasing decisions. On the other hand, if your product or service has a short buying cycle or targets an audience that responds better to direct outreach (such as transactional B2C products), then inbound selling might not be the most effective approach for your business. In conclusion, understanding when to use this popular sales methodology will help you optimize your sales process while maximizing revenue growth opportunities within your organization.

Inbound Selling is a powerful tool for sales teams to use in order to capture leads and increase conversions. By leveraging Target Account Selling, businesses can focus on specific accounts that have the highest potential of becoming long-term customers.

Key Takeaway: Inbound selling is an effective sales methodology that focuses on attracting and engaging prospects with valuable content and personalized experiences, resulting in higher quality leads, improved customer relationships, and increased conversion rates. However, it does require more time for implementation due to the resource-intensive nature of creating content and personalizing interactions. Knowing when to use this approach will help you optimize your sales process while maximizing revenue growth opportunities within your organization.

9. Target Account Selling

Target Account Selling (TAS) is a strategic sales methodology that focuses on identifying, prioritizing, and closing deals with high-value accounts. This approach enables sales teams to allocate their resources efficiently and effectively while maximizing revenue potential. In this section, we will explore the details of Target Account Selling, including its six-step process, advantages, and disadvantages, and when to use it and when not to.

The Six-Step Process of Target Account Selling

  1. Identify target accounts: Sales reps should begin by researching potential customers in their market segment and creating a list of high-priority targets based on factors such as company size, industry verticals, or specific needs.
  2. Analyze account data: Gather information about each target account's organizational structure, decision-makers (economic buyers, influencers), purchasing history or patterns, pain points, or challenges they face.
  3. Create customized value propositions: Develop tailored messaging for each account that addresses their unique needs and demonstrates how your product/service can solve them more effectively than competitors' offerings.
  4. Contact decision-makers directly: Use various outreach methods like email campaigns or cold calls to engage with key stakeholders within the organization; focus on establishing rapport before diving into the sale pitch.
  5. Nurture relationships throughout the buying process: Maintain regular communication with prospects during all stages of the sales cycle from initial contact through post-sale follow-up ensuring they remain engaged until ready to make a purchasing decision.
  6. Close deals: Utilize negotiation tactics, objection handling, and other closing techniques to secure contracts with target accounts.

Advantages of Target Account Selling

  • Focused efforts: By concentrating on high-value prospects, sales reps can allocate their time and resources more efficiently, leading to increased productivity and revenue generation.
  • Personalized approach: Customizing messaging for each account allows sales teams to better address the unique needs of prospective buyers, improving the likelihood of a successful sale.
  • Stronger relationships: Engaging directly with decision-makers helps build rapport, trust, and credibility factors which are crucial in securing long-term business partnerships.

Disadvantages of Target Account Selling

  • Limited market reach: Focusing exclusively on high-value targets may cause sales reps to overlook smaller opportunities that could still generate significant revenue.
  • Potential for missed deals: If not executed properly, TAS can lead to lost deals due to insufficient nurturing or follow-up throughout the buying process.
  • Resource-intensive: The research required for effective targeting can be time-consuming; however, leveraging technology like CRM systems or automation tools like Distrobird can help streamline this aspect. In summary, Target Account Selling is an excellent methodology for organizations looking to maximize their return on investment by focusing on high-priority accounts. However, it's essential that companies balance this approach with strategies designed also catered towards smaller opportunities. Ultimately, when implemented correctly alongside other popular sales methodologies such as SPIN selling or Challenger Sale models mentioned earlier in this article- TAS has proven itself as a powerful tool capable of driving substantial revenue growth for businesses across various industries.

In closing, Target Account Selling is a powerful sales methodology that allows you to focus on the most profitable opportunities and maximize your success. Transition Sentence: With Command of the Sale, we will explore how to take control of every conversation with prospects for greater results.

Key Takeaway: Target Account Selling is a strategic sales methodology that focuses on identifying, prioritizing, and closing deals with high-value accounts. This approach allows companies to effectively allocate resources while maximizing revenue potential; however, it's important to also take into consideration smaller opportunities in order to maximize success. With the right implementation alongside other popular methodologies such as SPIN selling or Challenger Sale models, TAS can prove itself as an effective tool for driving substantial growth.

10. Command of the Sale

The Command of the Sale methodology is an advanced sales approach that focuses on helping sales professionals take control of the entire sales cycle, from prospecting to closing deals. This method emphasizes building strong relationships with prospective buyers and understanding their needs to tailor a customized solution for them. Let's dive into its eight-step process, advantages, and disadvantages, as well as when it should be used or avoided.

The 8-Step Process

  1. Prospecting: Identifying potential customers through research and networking.
  2. Contacting: Reaching out to prospects via various channels such as email, phone calls, or social media.
  3. Qualifying: Assessing if a prospect has a genuine need for your product/service and whether they have the authority to make purchasing decisions.
  4. Presentation: Demonstrating how your offering can address the customer's pain points effectively by showcasing its features and benefits in detail.
  5. Negotiation: Collaboratively working with prospects to reach mutually beneficial agreements regarding pricing, terms & conditions, etc., while maintaining command over negotiations throughout this stage.
  6. Fulfillment: Ensuring timely delivery of products/services after securing a commitment from customers.
  7. Closing: Finalizing contracts/agreements after successful negotiation
  8. Maintenance: Providing ongoing support post-sale & ensuring customer satisfaction. Advantages:

"Command of the Sale is an advanced sales methodology that helps professionals take control of the entire sales cycle. It emphasizes building relationships & understanding customer needs to tailor a customized solution." #SalesMethodology #AdvancedSalesClick to Tweet


MEDDIC is a sales qualification process best suited for protracted enterprise deals. The term "MEDDIC" is an acronym for Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. Let's explore the 6-step qualification process below:

The 6-Step Qualification Process of MEDDIC Selling:

  1. M - Metrics: Understand the desired metrics or economic impact of the problem the prospect is hoping to solve with your solution.
  2. E - Economic Buyer: Identify the decision maker who controls the budget and ultimately decides whether or not your solution will be purchased
  3. D - Decision Criteria: How does the prospect evaluate potential vendors before deciding on a solution? What criteria are most important to them? E.g. Number of years in business, security standards, interoperability with their existing systems, etc.
  4. D - Decision Process: Understand the internal buying process of your prospect, including the different stages the deal needs to go through before getting approval
  5. I - Identify Pain: Identify the pain the prospect is experiencing that your solution is uniquely positioned to solve
  6. C - Champion: Find an internal champion within your prospect's organization who will help advance the deal with other stakeholders involved in the buying process

12. Gap Selling

The "gap" in "Gap Selling" refers to the difference between where a business is and where they want to be. The "selling" part comes from the fact that salespeople use this knowledge to demonstrate how their company can help close that gap in the most optimal way.

This sales technique requires sales reps to invest time upfront — ideally, several weeks — to really get to know their prospect. They do this by conducting extensive discovery, asking questions, and uncovering the true root causes of any problems the prospect may be having. This approach isn't right for every company, though. It requires that companies have the time, resources, and bandwidth to dedicate themselves to in-depth, one-on-one conversations with prospective customers.

FAQs in Relation to The 12 Sales Methodologies Explained

What are sales methodologies?

Sales methodologies are a set of principles, strategies, and tactics used to increase sales performance. They include understanding customer needs, creating targeted campaigns, leveraging technology for automation and personalization, measuring success metrics such as conversion rates and return on investment (ROI), developing effective sales processes and team structures, and tracking progress over time to identify areas for improvement. Ultimately the goal is to optimize revenue growth by driving more qualified leads through better marketing efforts that result in higher close rates.

What is Herman Miller sales methodology?

Herman Miller's sales methodology is a comprehensive approach to increasing revenue through automation. It emphasizes building relationships, understanding customer needs, and tailoring solutions to those needs. The process includes creating an effective outbound strategy, leveraging data-driven insights for personalized messaging, automating outreach processes with technology, tracking progress and results in real-time, and optimizing campaigns for maximum efficiency. By utilizing this methodical approach to sales efforts, companies can significantly increase their conversion rates while streamlining operations.

What is the difference between Sandler and Challenger sales methodology?

Sandler and Challenger sales methodologies are two popular approaches used to help outbound sales teams drive revenue growth. The main difference between them is the emphasis they place on different aspects of the sale process. Sandler focuses more on building relationships with prospects, while Challenger places a greater emphasis on understanding customer needs and providing solutions that meet those needs. Additionally, Sandler emphasizes long-term strategies for success, while Challenger encourages shorter-term tactics such as developing value propositions that challenge customers’ current thinking about their problem or opportunity.


In conclusion, the 12 sales methodologies explained in this article provide a comprehensive overview of how to approach selling. Each methodology has its own strengths and weaknesses, so it is important to identify when each should be employed for maximum effectiveness. It is important to understand when each should be used and when it shouldn't so that you can maximize your success rate with every sale. Now, you're ready to wield greater authority over your sales operations and increase profits for your enterprise.

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