Pipedrive vs. Zoho CRM (June 2024)

Pipedrive vs Zoho CRM: Usability, features & pricing for both! Find the perfect CRM to streamline your sales & boost conversions.

Choosing the right customer relationship management (CRM) solution is essential in sales. Two popular contenders are Pipedrive and Zoho CRM. Both offer a compelling set of features to visualize your sales pipeline, automate tasks, and glean customer insights. However, Pipedrive and Zoho CRM take different approaches and cater to distinct user bases.

Pipedrive is focused on providing an intuitive, visual sales pipeline management tool optimized for sales productivity. It has a clean, user-friendly interface that simplifies the day-to-day tasks of salespeople. Pipedrive specializes in tackling sales challenges with ease and efficiency, offering features like unlimited pipelines, an AI assistant, and a product catalog on all plans. However, Pipedrive is not as affordable compared to Zoho CRM.

On the other hand, Zoho CRM is a more generalist CRM with a broader feature set across sales, marketing and customer support. While Zoho CRM's navigation can be complex in some sections and may feel cluttered, it includes all the core CRM features. Zoho CRM is more affordable, with a free plan and advanced plans that are more budget-friendly compared to Pipedrive. It also offers more AI features, although they may not be accessible in lower paid plans.

Key Feature Comparison: Pipedrive vs. Zoho CRM

Here's a breakdown of how Pipedrive and Zoho CRM stack up on key features:

Sales Management:

  • Leads: Both offer lead management, but Pipedrive has unlimited pipelines on all plans.
  • Products: Both offer product catalogs, but availability might differ on specific plans.
  • Deal Rotting: Pipedrive offers a "deal rotting" feature to highlight neglected deals.

Automation & Customization:

  • Webhooks & Smart Data: Both offer webhooks and smart contact data.
  • Reporting: Pipedrive offers customizable reports on all plans, while Zoho might have limitations on free plans.
  • Custom Fields: Both allow adding custom fields to contacts and deals.
  • Non-Sales Pipelines: Pipedrive allows non-sales pipelines (e.g., marketing funnels) within the CRM.

Integrations & Add-Ons:

  • Basic Syncs: Both offer contact and calendar sync across devices.
  • API Access: Pipedrive provides free open API access, while Zoho might require a paid plan.
  • Third-Party Integrations: Pipedrive offers a smaller range compared to Zoho's 500+ integrations and Zapier support.

Privacy & Security:

  • Security Features: Both offer standard security features like 2FA, user logs, and encryption.
  • Compliance: Pipedrive highlights SOC 2 compliance, which Zoho might not explicitly mention on their base plan.


  • Languages: Pipedrive supports 22 languages, while Zoho's support might vary.
  • Support Channels: Both offer chat support and online resources.

Additional Considerations:

  • Productivity Tools: Pipedrive emphasizes automation for sales tasks and lead nurturing.
  • CRM Insights: Both offer sales reports and dashboards, but Pipedrive focuses on visual sales pipelines.
  • User Interface: Pipedrive prioritizes a user-friendly interface for sales pipeline management.
  • Business Features: Zoho offers a wider range of features beyond sales, including marketing and customer service.
  • Affordability: Zoho has a free plan and potentially more budget-friendly paid plans compared to Pipedrive.
  • AI Features: Zoho offers an AI sales assistant and AI-powered revenue forecasting, which Pipedrive might lack.
  • Enterprise Integration: Zoho integrates seamlessly with other Zoho applications for a comprehensive business suite.

Choosing the Right CRM:

  • Sales-Focused: Pipedrive excels with its user-friendly interface, sales automation, and unlimited pipelines.
  • All-in-One Solution: Zoho caters to businesses needing sales, marketing, and customer service features under one roof.
  • Budget: Consider Zoho's free plan or potentially lower-priced options for cost-conscious businesses.
  • Customization: Both offer customization, but Zoho might have a slight edge with custom task types and objects.
  • Integrations: Zoho's extensive integrations and Zapier support provide more flexibility.
  • AI Features: Zoho offers advanced AI features for sales and forecasting.

Distrobird: Drive Sales Results with This CRM Integration

Having a robust CRM (Customer Relationship Management) tool is table stakes. But what if you could unlock even more power from your existing CRM? That's where Distrobird comes in. Distrobird isn't a CRM itself, it's a free sales engagement platform designed to seamlessly integrate with a wide range of CRM tools, supercharging your outreach efforts.

Boost Your CRM with Multi-Channel Outreach:

  • Effortless Integration: Distrobird integrates with all your favorite CRM tools, allowing you to leverage its features directly within your familiar CRM interface. No need to learn a new platform, just amplified functionality.
  • Centralized Customer Data, Streamlined Outreach: All your communication history, from emails to call recordings, automatically syncs with your CRM data. Gain a holistic view of each customer interaction, fostering stronger relationships and informed sales decisions, all within your CRM.
  • Unleash Sales Team Productivity: Eliminate manual data entry and context switching. Distrobird logs all interactions within your CRM, freeing your sales team to focus on closing deals, not administrative tasks.

Distrobird amplifies your existing sales efforts by providing a unified platform for multi-channel outreach, automated workflows, and real-time insights.

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