Marketo vs HubSpot: Compared In 2024

Compare Marketo and HubSpot in 2024. Explore their marketing automation features, pricing, and integrations.

If you work in marketing or sales, chances are that you’ve probably heard about marketing automation tools like Marketo and HubSpot. These are brands that have built solid names in the software community for a while now and most times, it can be hard to tell which one is better for you.

In this article, we will look at how they compare, the features they offer, their integrations, and their pricing. We’ll look into these aspects in a clear and fair way as much as possible.

Let’s start with the basics.

What is Marketo

Marketo, an Adobe product, was launched in 2006 as a lead management tool. It specializes in account-based marketing automation, with a focus on lead management, content personalization, and automated lead nurturing. Like HubSpot, Marketo closely integrates with other Adobe products.

Marketo is marketed as a solution for midsize to enterprise organizations with a primary focus on sales and lead generation. All Marketo plans come with custom pricing, with costs scaling based on the size of your database.

What is HubSpot

HubSpot is a cloud-based customer platform that can help scaling businesses grow better with their sales, service, marketing, and content management software.

HubSpot provides various tools across marketing, web content, sales and operations. With HubSpot, you can automate and streamline your marketing activities too.

Marketo vs HubSpot: Comparison Table

Features Marketo HubSpot
Marketing Automation Yes Yes
Email Marketing Yes Yes
B2B Marketing and lead management Yes Yes
Real-time Personalization Yes Yes
Inbound Marketing Yes Yes
Email and Campaign Management Yes Yes
Measure and Optimize ROI Yes Yes

Marketo vs HubSpot: Pricing

Marketo Pricing

Basic: $895 per month

Pro: $1,795 per month

Elite: $3,195 per month

Hubspot Pricing

Basic: Free

Starter: Starts at $20 per month per seat, billed monthly

Professional: Starts at $890 per month, billed monthly

Entreprise: Starts at $3600 per month, billed monthly

Marketo vs Hubspot: Feature Comparison

Key Features of Marketo

  • Cross-channel Marketing
  • Sales and marketing partnership
  • Content Intelligence
  • Data and Insights
  • Integrates with Microsoft, Adobe, Salesforce, Zoom, Facebook, GoToWebinar

Key Features of HubSpot

  • Responsive email templates and an easy, no-code drag-and-drop editor.
  • Lead generation subscription forms and landing pages.
  • Advanced marketing automation and converting automated workflows.
  • A powerful form builder.
  • Popup tools.
  • Integrates with Distrobird, Mailchimp, Slack, Intercom, Calendly, LinkedIn, Zapier, Salesforce.

Marketo vs Hubspot: Pros and Cons

Marketo Pros and Cons


  • Easy and Intuitive to use
  • Great Salesforce Integration
  • Quick and easy to set up
  • Offer quality customer support and community


  • Poor landing page & form builder
  • Limited analytics and reporting functionality
  • Steep jumps in pricing

HubSpot Pros and Cons


  • All-in-one Solution
  • Powerful Automation
  • Can grow with you
  • Integrated content management system
  • Scalability


  • Not always the cheaper option
  • Getting started takes time
  • Limited customization
  • Integration challenges

Choosing between Marketo and HubSpot

Marketo and HubSpot are excellent tools that help marketers execute their role of promoting businesses/brands across various channels like social media, websites, and email. Although they offer similar services, they have their differences.

Marketo is a marketing automation software. But, it is not an all-in-one solution. With Marketo, you need to use other tools to get some marketing tasks and activities done. It does not come with an in-built CRM but integrates with Salesforce.

Using Marketo requires more time to master navigating through the software efficiently. It also heavily focuses on email marketing, which isn't the only marketing needs users are looking forward to sorting out with marketing automation tools. Marketo has more analytical capabilities than HubSpot, which is an added advantage.

HubSpot is an all-in-one solution that supports and balances all aspects of marketing from top to bottom. With HubSpot, everything you need to skyrocket your marketing effort is readily available. It also offers a smooth user experience that is easier to implement, learn and use. HubSpot is more affordable and easy to use and understand, unlike Marketo.

But the choice of which to use boils down to what you look forward to achieving with any of them.

About Distrobird

Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more on a single platform. Seamlessly run cold email & SMS sequences, inbound and outbound calling, unified inbox, form tracking, lead routing, and more in one place.

  • Features: Distrobird features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
  • Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
  • Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.

What sets Distrobird Apart?

With Distrobird, businesses can seamlessly manage all their sales process, shared inbox, customer service processes from a single, unified platform.

If you are looking for a comprehensive and affordable solution with a free plan, Distrobird is a great option. It offers all the essential features you need to manage your sales & customer engagement tech stack in one place - multi-channel sequences and campaigns, web messenger, outbound dialer, inbound call center software, shared team inbox, and conversation analytics - in a single solution. Distrobird is also easy to use and integrates with a variety of popular apps.

Whether you're a startup or an established business, Distrobird's scalable pricing plans make it a cost-effective choice.

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