Intercom vs HubSpot: CMS Comparison In 2024

Compare Intercom and HubSpot CMS features, pricing, and benefits for 2024. Find the best content management solution for your business.

When it comes to customer service tools, making the right choice is important for any business. Among the many options available, Intercom and HubSpot Service Hub have emerged as popular support software.

Intercom is known for its messenger and AI-driven approach.

HubSpot Service Hub, offers an array of customer support features.

In this blog, we have made a detailed comparison of Intercom vs HubSpot, in aspects of pricing, ease of use, and key features.

What is HubSpot?

HubSpot is a cloud-based customer platform that can help scaling businesses grow better with their sales, service, marketing, and content management software.

Service Hub is a seamless component of HubSpot’s AI-powered Smart CRM, providing businesses with a streamlined way to resolve customer issues, and a complete view of their customer interactions and data from every aspect of the flywheel.

What is Intercom?

Intercom is a customer service platform that offers customizable live chat widgets, omnichannel support capabilities, and integrations with multiple apps.

While Intercom is primarily a support solution, it does have add-ons that offer other functionalities such as product tours.

Intercom helps you track/optimize product adoption through its add-ons and third-party integrations.

Intercom vs HubSpot- A quick comparison

Features Intercom HubSpot
Live chat Yes Yes
Personalization Yes Yes
Email Marketing Yes Yes
Marketing Automation Yes Yes
Access to Mobile Devices Yes Yes
Shared Inbox Yes Yes

Intercom vs HubSpot Feature Comparison

Key Features of Intercom

  • Live chat
  • Pre-chat & offline form
  • Access to mobile devices
  • Email Marketing
  • Shared inbox
  • Integrates with Mailchimp, Calendly, Google analytics, Salesforce, Pipedrive

Key Features of HubSpot

  • Responsive email templates and an easy, no-code drag-and-drop editor.
  • Lead generation subscription forms and landing pages.
  • Advanced marketing automation and converting automated workflows.
  • A powerful form builder.
  • Popup tools.
  • Integrates with Distrobird, Mailchimp, Slack, Intercom, Calendly, LinkedIn, Zapier, Salesforce.

Intercom vs HubSpot: Pros and Cons

Intercom Pros and Cons


  • Easy to install
  • Rich integration capabilities
  • Great for scaling
  • Automated messages
  • Fully customizable
  • User-friendly


  • Too expensive
  • Confusing pricing model
  • Poor support
  • Too much focus on automation features rather than human support.

HubSpot Pros and Cons


  • All-in-one Solution
  • Powerful Automation
  • Can grow with you
  • Integrated content management system
  • Scalability


  • Not always the cheaper option
  • Getting started takes time
  • Limited customization
  • Integration challenges

Intercom vs HubSpot Pricing

Intercom Pricing

  • Essential Plan: Starts at $39/month.
  • Advanced Plan: Starts at $99/month.
  • Expert Plan: Starts at $139/month.
  • Proactive Support Plus: Starts at $99/month

Hubspot Pricing

  • Basic: Free
  • Starter: Starts at $20 per month per seat, billed monthly
  • Professional: Starts at $890 per month, billed monthly
  • Entreprise: Starts at $3600 per month, billed monthly

Choosing between Intercom vs HubSpot

Intercom is user-friendly but can be more expensive for advanced features. HubSpot Service Hub is a little more budget-friendly, especially if you already use HubSpot. It also offers a broader range of features but it may require some more time to learn.

However, if ease of use and seamless integration are top priorities, Distrobird is a strong contender.

What is Distrobird?

Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Seamlessly run cold email & SMS sequences, inbound and outbound calling, unified inbox, form tracking, lead routing, and more — in one place.

  • Features: Standout features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
  • Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
  • Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.

What sets Distrobird Apart?

With Distrobird, businesses can seamlessly manage all their sales process, cloud call center, shared inbox, customer service processes from a single, unified platform, revolutionizing their go-to-market strategy.

Distrobird provides tools for lead generation, lead nurturing, lead routing, and sales engagement to help you ease the entire process from the beginning to when you close out on the sales.

Distrobird offers a free plan with unlimited users and teams, allowing you to experience its value before upgrading as your business grows.

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