Freshsales vs. HubSpot Sales: Which is Right for You?

Selecting the optimal Customer Relationship Management (CRM) platform hinges on a thorough understanding of your organization's specific requirements.

This analysis delves into the core functionalities, customer support, reporting & analytics, integrations, and pricing structures of Freshsales and HubSpot Sales, empowering you to make an informed decision.

Core Functionalities

• Freshsales: Ideal for small and medium-sized businesses (SMBs) across various industries, Freshsales offers comprehensive lead and deal management features. It boasts a user-friendly interface with capabilities such as:
  • Chronological customer journey timeline view
  • AI-powered lead scoring
  • Built-in one-click phone functionality
  • Native mobile applications for Android and iOS devices
• HubSpot Sales: Designed for businesses of all sizes, HubSpot Sales provides a customizable, cloud-based solution to streamline sales processes and boost results. Key features include:
  • Customer and prospect nurturing capabilities
  • Enhanced lead conversion rates through efficient pipeline management
  • Code-free interface catering to users with no technical expertise
  • Extensive functionality encompassing quote generation, communication management, automated reminders and follow-ups, standardized email templates, and insightful metrics
  • Dynamic dashboards for comprehensive sales performance visualization

Customer Support

Both Freshsales and HubSpot offer robust customer support options:

• Freshsales: Provides 24/5 support via email, chat, and phone. It also features comprehensive training resources, encompassing documentation, in-person sessions, live online videos, webinars, a well-stocked FAQ section, a user forum, and a knowledge base.
• HubSpot: Delivers 24/7 live support across email, phone, and chat channels. Similar to Freshsales, it delivers a variety of training resources, including documentation, in-person sessions, live online videos, webinars, an FAQ section, a user forum, and a knowledge base.

The key differentiator lies in support availability. While Freshsales offers 24/5 support, HubSpot boasts 24/7 live support, which might be crucial for businesses requiring around-the-clock assistance.

Reporting & Analytics

• Freshsales: Equipped with real-time analytics and reporting, Freshsales empowers you to track and measure your sales team's performance effectively. You can leverage custom and curated reports tailored to your specific needs. Additional functionalities include activity timelines and sales forecasting to assist in sales planning and strategizing.
• HubSpot: HubSpot provides a comprehensive analytics dashboard for complete oversight of your sales performance. It delivers customizable reports to track and analyze various metrics, including sales activities, deal forecasts, and revenue projections. Real-time notifications about customer interactions keep you updated on your sales pipeline.

Both platforms offer robust reporting & analytics, but the specific functionalities might vary. It's crucial to consider the level of reporting and analytics required for your organization.

Integrations with Other Tools

• Freshsales: Seamlessly integrates with various software solutions, fostering a holistic business ecosystem. Integrations with tools like Freshdesk, Freshcaller, Segment, Zapier, Google Calendar, and QuickBooks streamline CRM tasks.
• HubSpot Sales: While a customizable cloud-based system that integrates well with other business tools, HubSpot Sales might require third-party integrations for specific functionalities.

Carefully consider the tools you currently utilize and your integration requirements when making your decision.

Pricing Models

• Freshsales: Offers a tiered pricing structure, including:
  • Free CRM: Suitable for up to 3 users.
  • Growth Plan: $9 per user per month (billed annually) or $11 per user per month (billed monthly).
  • Pro Plan: $39 per user per month (billed annually) or $47 per user per month (billed monthly).
  • Enterprise Plan: $59 per user per month (billed annually) or $71 per user per month (billed monthly).
• HubSpot: Employs a tiered pricing structure as well:
  • Starter tier: Starts at $15 per user per month.
  • Professional tier: Starts at $800 per month (additional users $45/month).
  • Enterprise tier: Starts at $3,600 per month (additional users $75/month).

The ideal CRM platform hinges on your specific needs. Freshsales caters exceptionally well to SMBs, offering a user-friendly interface, built-in features like one-click calling, and affordable pricing plans.

HubSpot Sales, with its extensive functionality and scalability, is well-suited for organizations of all sizes. Ultimately, a free trial or demo of both platforms is highly recommended to gain a firsthand experience and ensure the chosen solution aligns perfectly with your organization's goals.

Beyond CRMs: Boosting Sales Engagement

While Freshsales and HubSpot are powerful CRM solutions, maximizing sales success often necessitates a comprehensive approach. Distrobird, a next-generation sales engagement platform, emerges as a natural complement to these CRMs. Here's how Distrobird elevates sales engagement:

• AI-powered Outreach and Content Personalization: Distrobird leverages artificial intelligence to personalize outreach efforts and content recommendations for each prospect. This ensures that sales reps deliver the most relevant information at every touchpoint, fostering stronger engagement and accelerating deal velocity.
• Seamless Integration with HubSpot: Distrobird integrates seamlessly with HubSpot, enabling a unified workflow. Sales reps can leverage Distrobird's functionalities like battle cards, personalized email templates, and one-click content sharing directly within the familiar HubSpot interface. This eliminates the need to switch between platforms, boosting productivity and efficiency.
• Automated Sales Playbooks and Sequences: Distrobird empowers creation and execution of automated sales playbooks and email sequences. This streamlines the sales process, ensures consistency in messaging, and frees up valuable time for reps to focus on building relationships and closing deals.
• Advanced Sales Analytics and Coaching: Distrobird provides in-depth sales analytics that go beyond basic CRM reporting. Analyze individual rep performance, identify content that resonates best with prospects, and pinpoint areas for improvement. These insights empower data-driven coaching sessions, nurturing a high-performing sales team.

The Takeaway

Selecting the right CRM platform is crucial, and both Freshsales and HubSpot offer compelling functionalities. However, for organizations seeking to supercharge their sales engagement, Distrobird presents a valuable addition. By leveraging AI-powered outreach, seamless HubSpot integration, automated sales playbooks, and advanced analytics, Distrobird empowers sales teams to connect with prospects more effectively, shorten sales cycles, and ultimately drive sustainable business growth.