Top 7 Free CRM Solutions for Startups in 2024

Discover top 7 free CRM solutions specifically designed to empower your startup & keep you organized in 2024.

Choosing the right Customer Relationship Management (CRM) system is crucial for any startup in this 2024. A CRM streamlines your interactions with leads and customers, boosts sales efficiency, and fosters stronger relationships. But for a young company, budget is often a top concern. Luckily, there are several excellent free CRM options available.

This guide will explore some of the best free CRMs for startups, highlighting their key features, pros, cons, and how they can benefit your growing business.

1. HubSpot CRM

HubSpot offers a free CRM with a generous feature set. You can manage leads and contacts, track sales pipelines, and even send personalized email sequences. A real-time notification system keeps you updated on lead behavior, allowing you to react quickly and capture sales opportunities. However, the free plan has limitations. You can only send one email per contact and there's only one sales pipeline available. Additionally, paid per-user plans can get expensive for growing teams.


  • Free Forever: HubSpot CRM offers its core functionalities free of charge, forever. This allows startups to implement a CRM system without upfront costs, potentially freeing up budget for other critical areas.
  • Real-Time Lead Behavior Notifications: Stay informed about potential customer interactions. HubSpot CRM notifies you in real-time about lead behavior, such as website visits or form submissions. This allows you to react quickly and capture sales opportunities while they're hot.
  • Email Support: The free plan includes basic email management functionalities. You can send personalized email sequences to nurture leads and build relationships with existing customers.
  • Sales Pipeline Management: Manage your sales process effectively. HubSpot CRM allows you to visualize your sales pipeline, track the progress of potential deals, and identify areas for improvement.
  • Easy-to-Use Interface: HubSpot boasts a user-friendly interface, making it easy for even non-technical users to learn and navigate the system.


  • Limited Features in the Free Plan: While the free plan offers core functionalities, it has limitations. Features like advanced marketing automation, extensive reporting, and custom dashboards might be restricted.
  • Limited Email Sending: The free plan restricts the number of emails you can send per contact. This might be a bottleneck for businesses with a large contact base.
  • Only One Sales Pipeline: The free plan allows you to manage one sales pipeline. This might be sufficient for very basic sales processes, but complex sales funnels might require upgrading to a paid plan.

Who Should Consider HubSpot CRM's Free Plan?

HubSpot CRM's free plan is a great choice for startups or small businesses looking for:

  • A free CRM solution with core functionalities to manage leads, contacts, and sales pipelines.
  • Real-time lead behavior notifications to react quickly and capture sales opportunities.
  • An easy-to-use interface for non-technical users to navigate the system effectively.
  • A basic email marketing tool to nurture leads and build relationships with existing customers.

However, if your business requires:

  • Extensive marketing automation capabilities to automate repetitive tasks and nurture leads efficiently.
  • Advanced reporting and analytics to gain deeper insights into sales performance.
  • Customization options for dashboards to tailor data visualization to your specific needs.
  • The ability to manage multiple complex sales pipelines.
  • Sending a high volume of emails to a large contact base.

You might need to consider upgrading to one of HubSpot CRM's paid plans or explore alternative free CRM options with a stronger focus on marketing automation or extensive email sending capabilities.

2. Bitrix24

For startups looking for a highly customizable CRM, Bitrix24 stands out. Their free plan allows unlimited users and offers a no-code interface for tailoring the system to your specific needs. Bitrix24 shines for project management, with robust tools to collaborate on client deliverables. However, their limited support options (live chat and email) can be a drawback, and some users find the interface not as intuitive as competitors.


  • Free for Unlimited Users: Unlike many free CRM plans with limitations on user accounts, Bitrix24 allows unlimited users on their free plan. This makes it a cost-effective option for growing teams.
  • Highly Customizable (No-Code): Bitrix24 shines for its no-code customization capabilities. You can tailor workflows, dashboards, and even automations without needing programming knowledge. This empowers you to adapt the CRM to your specific business processes.
  • Robust Project Management: Beyond core CRM functionalities, Bitrix24 integrates project management tools within the free plan. This allows you to collaborate effectively on client deliverables, manage tasks, and track project progress within a single platform.
  • Social Collaboration Features: The free plan includes social collaboration features like internal chat, activity streams, and task comments. This fosters communication and teamwork within your organization.


  • Limited Support Options: Support for the free plan is restricted to live chat and email. This might be less convenient compared to phone support offered by some CRM providers.
  • Learning Curve: Due to the extensive customization options, Bitrix24's interface might have a steeper learning curve for some users compared to simpler CRM solutions.
  • Limited Automation Features: While the free plan offers some automation capabilities, they might be more basic compared to advanced automation features found in paid CRM options.

Who Should Consider Bitrix24's Free CRM?

Bitrix24's free CRM is a great choice for startups or small businesses looking for:

  • A free CRM solution with unlimited users, ideal for growing teams.
  • Extensive customization options to tailor the CRM to their specific needs without coding knowledge.
  • Integrated project management tools to manage tasks, collaborate on client deliverables, and track project progress.
  • Social collaboration features to foster communication and teamwork within their organization.

However, if your business requires:

  • Extensive and readily available support options beyond live chat and email.
  • A very user-friendly interface with minimal learning curve for non-technical users.
  • Advanced automation capabilities for complex workflows and processes.

You might need to consider Bitrix24's paid plans or explore alternative free CRM platforms with a stronger focus on user-friendliness and advanced automation features.

3. Zoho CRM

Zoho CRM offers a free plan with a range of affordable paid options as your business grows. Their free tier includes secure contact management and a unique feature: free SLA (Service Level Agreement) tracking, helping you monitor performance and ensure on-time delivery. However, some plans have limited file storage, which can be a bottleneck for businesses with large document needs. Additionally, Zoho CRM utilizes AI capabilities, which may require some familiarization for non-technical users. Here's a breakdown of Zoho CRM's free CRM tier:


  • Free Forever: Unlike some free trials with expiration dates, Zoho CRM's free plan allows you to use core CRM functionalities indefinitely, making it a budget-friendly option for startups.
  • Secure Contact Management: Zoho CRM prioritizes data security, ensuring your customer information remains safe. This is crucial for building trust with your clientele.
  • Free SLA Tracking (Unique Feature): A unique feature in the free plan is SLA (Service Level Agreement) tracking. This allows you to monitor your team's performance against set response and resolution timeframes, ensuring customer service meets expectations.
  • Scalability with Affordable Upgrades: Zoho CRM offers a variety of paid plans with increasing features and functionality. As your business grows, you can seamlessly upgrade to a paid plan that better suits your needs without having to switch platforms entirely.


  • Limited Storage Space: Most Zoho CRM free plan options have limitations on file storage space. This can be a bottleneck for businesses dealing with large documents or attachments.
  • Limited Customization: The free plan might offer less flexibility in terms of customizing dashboards, reports, and workflows to perfectly match your specific needs.
  • Learning Curve for AI Features: Zoho CRM utilizes AI (Artificial Intelligence) capabilities for some functionalities. While powerful, these features might require some familiarization for non-technical users.

Who Should Consider Zoho CRM's Free CRM?

Zoho CRM's free plan is a strong contender for startups or small businesses looking for:

  • A secure and free CRM solution to manage customer contacts and interactions.
  • Free SLA tracking to monitor and improve customer service performance.
  • A platform that can grow with their business through affordable upgrade options to paid plans with more features.

However, if your business requires:

  • Extensive file storage space for large documents.
  • Highly customized dashboards, reports, and workflows.
  • User-friendly access to advanced AI functionalities without a learning curve.

You might need to consider Zoho CRM's paid plans or explore alternative free CRM platforms.

4. Monday Sales CRM

Monday Sales CRM offers a compelling option for startups dipping their toes into the Customer Relationship Management (CRM) world. Here's a breakdown of the pros and cons to help you decide if it's the right fit:


  • Easy to Use: Monday Sales CRM boasts a user-friendly interface with drag-and-drop functionality. No coding knowledge is required for customization, making it ideal for startups that are still establishing their sales workflows.
  • Customization: Unlike some free CRMs, Monday Sales CRM allows you to tailor the platform to your specific needs. You can create custom pipelines, add relevant fields to track data, and build dashboards that provide insights important to your startup.
  • Free Trial: Monday Sales CRM offers a 14-day free trial, allowing you to explore the features and see if it fits your needs before committing.
  • Mobile App: The mobile app ensures your sales team can access and update customer data on the go, keeping everyone informed and boosting productivity.


  • Limited Features in Free Plan: The free plan has limitations. You won't have access to advanced features like email automation or integrations with other business tools, which can be crucial for streamlining workflows as your startup grows.
  • No Free Forever Plan: Unlike some competitors, Monday Sales CRM doesn't have a permanent free tier. As your startup scales, you'll need to upgrade to a paid plan to access more features and user seats.

Who Should Use Monday Sales CRM

  • Early-stage startups: If you're a startup with a small sales team and a simple sales process, Monday Sales CRM's free trial or basic plan can be a great way to get started with CRM and manage your customer interactions effectively.
  • Teams that value customization: If you need a CRM that can adapt to your unique sales approach, Monday Sales CRM's customization options are a major advantage.

Who Should Look Elsewhere

  • Startups with complex sales processes: If your sales process involves multiple stages, handoffs, and integrations with other tools, Monday Sales CRM's free plan might not offer enough functionality.
  • Startups on a shoestring budget: While the free trial is valuable, there's no option for a permanent free tier. If your budget is extremely tight, you might consider free, forever CRM alternatives.

Ultimately, Monday Sales CRM can be a good fit for startups seeking a user-friendly, customizable CRM solution to manage their early sales efforts. However, as your startup grows, you might need to consider a more feature-rich CRM with a free tier or invest in a paid plan for Monday Sales CRM.

5. EngageBay

EngageBay positions itself as a "whole stack CRM" with a free plan offering modular business tools that go beyond basic CRM functionalities. Their user-friendly flow builder allows for automation and customization, and you can add unlimited custom fields and tags for enhanced data organization. However, the free plan has limitations in marketing capabilities, particularly for social media platforms like Facebook, Instagram, and WhatsApp. Additionally, some advanced features like Lyro cannot be used within the Flow Builder in the free tier.

EngageBay takes a unique approach, offering a "whole stack CRM" with a free plan that includes modular business tools beyond core CRM functionalities. Here's a breakdown of EngageBay's free CRM:


  • Modular Design: EngageBay allows you to choose the specific tools you need, from contact management and email marketing to helpdesk and live chat. This modularity makes it suitable for businesses with diverse needs.
  • Easy-to-Use Flow Builder: EngageBay's free plan features a user-friendly flow builder. This allows you to automate tasks and workflows, streamlining processes and improving efficiency.
  • Unlimited Custom Fields and Tags: The free tier provides unlimited custom fields and tags for data organization. This lets you tailor EngageBay to your specific needs and maintain a clear view of your customer interactions.
  • Cost-Effective: EngageBay's free plan provides a valuable solution for startups looking for a feature-rich CRM without a heavy upfront cost.


  • Limited Marketing Automation: The free plan restricts marketing automation capabilities. Features like social media marketing (Facebook, Instagram, WhatsApp) and advanced automation tools using Lyro might not be available.
  • Focus on Email Marketing: EngageBay's free plan leans heavily towards email marketing functionalities. This might not be ideal for businesses that require a more balanced approach across marketing channels.
  • Limited Support: The free plan might have limitations on support options compared to paid tiers.

Who Should Consider EngageBay's Free CRM?

EngageBay's free CRM is a strong option for startups or small businesses looking for:

  • A cost-effective CRM with modular functionality to manage contacts, email marketing, and basic customer support.
  • A user-friendly platform with automation capabilities to streamline workflows.
  • A system for extensive data organization using custom fields and tags.

However, if your business requires advanced marketing automation across various channels, extensive support options, or features like Lyro within the flow builder, you might need to consider the paid plans offered by EngageBay.

6. Pipedrive

Pipedrive is a popular CRM solution designed specifically with startups in mind. Let's delve into its advantages, disadvantages, ideal users, and those who might be better off looking elsewhere.


  • Sales Pipeline Focus: Pipedrive excels at visualizing and managing your sales pipeline. Its intuitive drag-and-drop interface allows you to see deals progress through various stages, keeping your sales team focused on the most promising leads.
  • Ease of Use: Like Monday Sales CRM, Pipedrive is known for its user-friendly design. Startups with limited technical expertise can quickly set up and navigate the platform.
  • Scalability: Pipedrive offers various paid plans that grow with your startup. As you add team members and features become more crucial, you can upgrade your plan seamlessly.
  • Integrations: Pipedrive integrates with a wide range of business tools, allowing you to connect your CRM to your email marketing platform, project management software, and more, streamlining workflows.


  • Limited Marketing Features: While Pipedrive excels in sales pipeline management, it doesn't offer extensive marketing automation features found in some CRM platforms.
  • Focus on Activities: Pipedrive prioritizes tracking activities over opportunities. This might not be ideal for startups that require in-depth opportunity management.

Who Should Use Pipedrive

  • Sales-driven startups: If your startup prioritizes sales and needs a clear view of the sales pipeline, Pipedrive's visual approach and activity tracking are valuable assets.
  • Startups looking to scale: Pipedrive's scalable plans and integrations make it a good choice for startups that anticipate growth.

Who Should Look Elsewhere

  • Startups with complex marketing needs: If your startup heavily relies on marketing automation, Pipedrive might not be the most comprehensive solution. Consider exploring CRMs with robust marketing features.
  • Startups needing advanced opportunity management: Pipedrive's focus on activities might not be ideal if your sales process involves extensive opportunity nurturing and detailed tracking.

In conclusion, Pipedrive shines for startups prioritizing a sales-centric approach with a clear visualization of their pipeline. However, if your startup requires robust marketing automation or in-depth opportunity management, exploring alternative CRM options might be beneficial.

7. Freshsales CRM

Freshsales CRM positions itself as a comprehensive CRM platform that caters specifically to startups. Here's a breakdown of its pros and cons to help you decide if it's the right fit for your young business:


  • AI-Powered Features: Freshsales leverages Artificial Intelligence (AI) to automate tasks, score leads, and provide sales insights. This can be a significant advantage for startups with limited resources, allowing them to work smarter and not harder.
  • Free Plan: Freshsales offers a free plan with core CRM functionalities like contact management, deal management, and built-in telephony. This allows startups to test the CRM world without initial investment.
  • Scalability: Freshsales offers various paid plans that expand in features and user seats as your startup grows. You can seamlessly upgrade your plan without needing to switch platforms entirely.
  • All-in-One Approach: Freshsales integrates with other Freshworks products like Freshdesk (customer support) and Freshchat (live chat). This can be a game-changer for startups seeking a unified platform for managing sales, customer support, and communication.


  • Learning Curve: While Freshsales is user-friendly, some features, particularly the AI-powered ones, might have a steeper learning curve compared to very basic CRM solutions.
  • Limited Customization in Free Plan: The free plan offers core functionalities but might lack the level of customization some startups might require for their unique sales processes.

Who Should Use Freshsales

  • Startups seeking AI assistance: If you're looking for a CRM that leverages AI to automate tasks and provide sales insights, Freshsales can be a valuable asset.
  • Startups on a budget: The free plan allows startups to experiment with CRM functionalities before committing to a paid plan.
  • Startups considering an all-in-one platform: If managing sales, customer support, and communication on a single platform is appealing, Freshsales' integration with other Freshworks products is a major perk.

Who Should Look Elsewhere

  • Startups needing extreme simplicity: If your startup has a very basic sales process and needs an ultra-simple CRM, Freshsales might offer more features than you need.
  • Startups with very specific customization needs: The free plan might not provide the level of customization required for highly unique sales processes.

In a nutshell, Freshsales caters well to startups seeking an AI-powered, scalable CRM with a free plan and the potential to transform into a unified platform for sales, support, and communication. However, startups requiring extreme simplicity or very specific customization might find Freshsales overwhelming or lacking in that particular area.

Choosing the Right Free CRM for Your Startup

With so many free CRM options available, selecting the right one for your startup hinges on your specific needs and priorities. Here are some key factors to consider:

  • Team size: Consider how many users will require access to the CRM. Some free plans have limitations on user numbers, while others offer unlimited users.
  • Features: Identify the core CRM functionalities you require, such as contact management, sales pipeline tracking, email marketing, or customer support ticketing. Some free plans may prioritize specific features over others.
  • Ease of use: A user-friendly interface is crucial for a growing team, especially if your employees are not highly technical.
  • Scalability: As your startup grows, will the free plan accommodate your evolving needs? Some CRMs offer smooth transitions to paid tiers with additional features and user capacity.

Beyond Free: Freemium Models and Paid Upgrades

Many free CRMs operate under a freemium model, offering a basic feature set with paid upgrades that unlock additional functionalities and user capacity. Before committing to a free plan, explore the paid tiers offered by your chosen CRM to understand the potential benefits of upgrading as your business scales.

Making the Most of Your Free CRM

While the above listed platforms offer strong and free CRM solutions for startups, if you're looking for a free sales engagement tool that integrates seamlessly with your existing CRM, Distrobird is worth considering.

Distrobird equips your sales team with the tools they need to close more deals:

  • Automated Sales Engagement: Distrobird automates repetitive tasks like email sequences and SMS outreach, freeing up your team's time to focus on high-value interactions with leads.
  • Powerful Autodialer: Make forgetful follow-ups a thing of the past. Distrobird's autodialer streamlines your calling process, ensuring you connect with prospects at the right time.
  • Unified Inbox: No more bouncing between email, SMS, and calling platforms. Distrobird centralizes all your communication channels into a single, unified inbox, keeping your team organized and efficient.

Integrates with Most CRMs: Distrobird seamlessly integrates with most CRMs, allowing you to leverage the strengths of both platforms without breaking the bank. This makes it a perfect fit for startups seeking to boost their sales efficiency without a hefty price tag.

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