Here are top 9 alternatives and competitors to Braze for customer engagement, along with their key features, pricing, target customers, integrations, and how they compare to Braze.
Braze is a leading customer engagement platform that enables businesses to deliver personalized, omnichannel marketing campaigns across email, mobile, web, and more. While Braze offers a robust set of features, some businesses may find that it doesn't fully meet their needs or is not the most cost-effective solution. In such cases, exploring Braze alternatives can be beneficial.
Strengths of Braze
- Omnichannel marketing automation capabilities
- Advanced audience segmentation and personalization
- Real-time data orchestration and unified customer profiles
- Comprehensive campaign management and optimization tools
Limitations of Braze
- Enterprise-level pricing may not be suitable for smaller businesses
- Limited in-app and on-site personalization features compared to some alternatives
- Potential integration challenges with existing martech stack
What to Look for in Braze Alternatives
When evaluating Braze alternatives, consider factors such as:
- Feature set (e.g., personalization, automation, analytics)
- Scalability and ease of use
- Pricing and value for money
- Integration capabilities with your existing systems
- Customer support and implementation assistance
Here are 9 top alternatives to Braze for customer engagement, along with their key features, pricing, target customers, integrations, and how they compare to Braze:
1. Distrobird
Distrobird streamlines customer success. This all-in-one platform unifies customer data, allowing you to personalize engagement across channels. Automate sequences, personalize experiences, and gain valuable insights – all from one place. Distrobird empowers you to build stronger customer relationships and fuel business growth.
Features:
- Omnichannel sales automation across email, SMS, phone, and web forms
- Shared inbox to track all customer interactions
- Automated lead routing and qualification based on lead characteristics
- Cloud call center with power dialer and preview dialer
Pricing: Starts free, enterprise package available
Target Customers: Fast-growing small businesses looking to streamline sales and customer success.
Integrations: Connects with CRMs, marketing automation tools, and other sales software.
Comparison to Braze: Distrobird provides an all-in-one platform for managing the entire sales process, from lead capture to customer engagement. It's a more affordable alternative focused on sales productivity and efficiency.
2. Insider
Insider is a growth marketing platform that offers features like personalization, A/B testing, and marketing automation. It's a good option for businesses that want to create highly targeted and personalized customer experiences.
Features:
- Advanced personalization for websites, mobile apps, and channels like email, SMS, push notifications
- AI-powered predictive segmentation and recommendations
- Omnichannel marketing automation
- Real-time data orchestration and unified customer profiles
Pricing: Customized, contact for quote
Target Customers: Mid-market to enterprise businesses across industries
Integrations: 200+ integrations including Google Analytics, Salesforce, Shopify, Magento, Segment
Comparison to Braze: Insider offers more robust on-site and in-app personalization, a unified customer data platform, and a wider range of supported channels. It's a strong alternative for businesses looking to personalize every customer touchpoint.
3. Adobe Experience Cloud
Adobe Experience Cloud is a suite of marketing and customer experience management (CXM) solutions that includes products like Adobe Campaign, Adobe Target, and Adobe Analytics. It's a good option for large enterprises that need a comprehensive platform for managing all aspects of the customer journey.
Features:
- Analytics, advertising, content management, and commerce tools
- AI-powered personalization and recommendations
- Journey orchestration and automation
- Audience management and segmentation
Pricing: Custom, contact for quote
Target Customers: Enterprise businesses, especially those already using Adobe Creative Cloud
Integrations: Seamless integration with Adobe Creative Cloud, 400+ partner integrations
Comparison to Braze: Adobe offers a more comprehensive suite of marketing and experience tools. It's a good alternative for large enterprises looking for an integrated platform across web, mobile, and offline channels.
4. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a marketing automation platform that provides features like email marketing, social media marketing, and marketing automation. It's a good option for businesses that are already using Salesforce and want a marketing platform that integrates seamlessly with their CRM system.
Features:
- Email studio for email marketing
- Mobile studio for push notifications and in-app messaging
- Advertising studio for ad buying and optimization
- Journey builder for omnichannel customer journeys
Pricing: Starting from $1,250 Org / Month, 30-day free trial available
Target Customers: Enterprises, especially those using Salesforce CRM
Integrations: Native integration with Salesforce CRM, 1000+ AppExchange partners
Comparison to Braze: Salesforce is a strong alternative for existing Salesforce customers looking to unify marketing and CRM data. It offers robust email and mobile marketing capabilities.
5. Oracle Responsys
Oracle Responsys is a marketing automation platform that provides features like email marketing, social media marketing, and mobile marketing. It's a good option for businesses that are looking for a platform that can help them reach their customers across multiple channels.
Features:
- Cross-channel campaign management
- Audience segmentation and targeting
- Email and mobile marketing
- Real-time interaction management
Pricing: The price per 10,000 Contacts for Eloqua Marketing Basic (in USD) is $450 (4,500/10) and the total price for that band is $4,500.
Target Customers: Mid-market to enterprise businesses
Integrations: Oracle Marketing Cloud suite, 3rd party integrations via API
Comparison to Braze: Oracle Responsys provides a comprehensive platform for cross-channel campaign orchestration and real-time customer engagement. It's a good option for enterprises in retail, travel, and financial services.
6. Iterable
Iterable is a cross-channel marketing platform that provides features like email marketing, SMS marketing, and push notifications. It's a good option for businesses that want a platform that can help them reach their customers across multiple channels.
Features:
- Growth marketing platform for email, mobile, and web
- Workflow studio for omnichannel customer journeys
- Optimization tools for A/B testing and recommendations
- Data flexibility with a customer data platform
Pricing: Contact for quote, 14-day free trial
Target Customers: High-growth B2C companies, especially in ecommerce, travel, and media
Integrations: 200+ native integrations including Shopify, Stripe, Twilio, Snowflake
Comparison to Braze: Iterable offers a flexible, API-first platform with strong workflow capabilities. It's a good alternative for businesses looking to scale their marketing programs quickly across channels.
7. WebEngage
WebEngage is a customer engagement platform that provides features like omnichannel marketing automation, push notifications, and in-app messaging. It's a good option for businesses that want to improve their customer engagement across multiple channels.
Features:
- Customer data platform
- Omnichannel marketing automation
- In-app and on-site engagement
- Retention optimization
Pricing: Custom enterprise plans available
Target Customers: Mid-market to enterprise B2C companies, especially in ecommerce, fintech, and media
Integrations: Shopify, Magento, WooCommerce, Mixpanel, Segment
Comparison to Braze: WebEngage provides a smooth platform for customer data unification, segmentation, and cross-channel engagement. It's a cost-effective alternative for mid-market businesses.
8. CleverTap
CleverTap is a customer engagement platform that provides features like omnichannel marketing automation, user segmentation, and real-time analytics. It's a good option for businesses that are looking for a platform that can help them improve their customer retention and engagement.
Features:
- Customer engagement and retention platform
- Audience segmentation and predictive analytics
- Omnichannel campaigns for mobile, web, email, SMS
- Cohort analysis and churn prediction
Pricing: Starts at $75/month, custom enterprise plans
Target Customers: Mobile-first businesses, especially in gaming, fintech, retail
Integrations: Amplitude, Mixpanel, Segment, Zapier
Comparison to Braze: CleverTap is a mobile-focused alternative with strong retention and analytics capabilities. It's a good choice for mobile-first businesses looking to optimize user engagement and reduce churn.
9. Emarsys
Emarsys is a marketing automation platform that provides features like email marketing, SMS marketing, and personalization. It's a good option for businesses that want a platform that can help them automate their marketing campaigns.
Features:
- AI-driven marketing platform
- Email, mobile, social, and web personalization
- Predictive recommendations and send-time optimization
- Loyalty and retention tools
Pricing: Contact for quote
Target Customers: Mid-market to enterprise B2C companies, especially in retail, travel, and financial services
Integrations: SAP, Salesforce, Microsoft Dynamics, Magento, Shopify
Comparison to Braze: Emarsys provides AI-powered personalization and loyalty tools across channels. It's a good alternative for enterprises looking to drive customer lifetime value.
In conclusion, Braze is a powerful customer engagement platform, but it may not be the best fit for all businesses. By exploring the 9 alternatives presented, you can find a solution that aligns with your specific needs, budget, and technology requirements. These alternatives offer a range of capabilities across customer data unification, omnichannel marketing automation, personalization, and analytics. The best choice depends on factors like company size, industry, tech stack, and specific use cases.
Join the family
Get actionable tips & resources to help you automate customer acquisition through outbound sales
Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Sign up for free. No credit or demos required.
