ActiveCampaign vs HubSpot: Marketing Automation Tools Compared In 2024

Compare ActiveCampaign and HubSpot's marketing automation tools in 2024 to choose the best fit.

Email marketing is one of the effective ways to reach customers, and several email marketing software are on the market today. ActiveCampaign and HubSpot both provide helpful features for segmenting your audience lists, managing your contacts and tracking their engagements with your content. But how do you know which one is better for your business?

This article explains what ActiveCampaign and HubSpot means. It also explains the features, the integrations, the pricing, and how to choose between the two. Let’s get into it.

What is ActiveCampaign?

Active Campaign is an automation tool that is based on email marketing. It is known to be ideal for beginners of inbound marketing and marketing automation. Active Campaign has many CRM functionalities that helps in relationships with customers and users. ActiveCampaign is commonly used in Ecommerce, digital and B2B companies.

What is HubSpot?

HubSpot is a cloud-based customer platform that can help scaling businesses grow better with their sales, service, marketing, and content management software.

Service Hub is a seamless component of HubSpot’s AI-powered Smart CRM, providing businesses with a streamlined way to resolve customer issues, and a complete view of their customer interactions and data from every aspect of the flywheel.

ActiveCampaign vs HubSpot: Comparison Tabe

Features ActiveCampaign Hubspot
Automation Yes Yes
Integrations Yes Yes
Email Marketing Yes Yes
SMS Marketing Yes Yes
Audience management Yes Yes
Pipeline management Yes Yes

ActiveCampaign vs HubSpot Pricing

ActiveCampaign Pricing

  • Lite: $29/month billed annually or $39 billed monthly
  • Plus: $49/month billed annually or $70 billed monthly
  • Professional: $149/month billed annually or $187 billed monthly
  • Enterprise: $259/month billed annually or $323 billed monthly

HubSpot Pricing

  • Free Tools: No cost for various marketing, sales, service, content management system and operations tools.
  • Professional: It is billed at $1200/month for comprehensive marketing, sales, customer service, CMS, and operations software.
  • Enterprise: It is billed at $4000/month for marketing, sales, customer service, CMS, and operations software.

ActiveCampaign vs Hubspot: Feature Comparison

Key Features of ActiveCampaign

  • Email Marketing
  • Pipeline management
  • Content creation
  • Marketing and Automation
  • Audience management

Key Features of HubSpot

  • Responsive email templates and an easy, no-code drag-and-drop editor.
  • Lead generation subscription forms and landing pages.
  • Advanced marketing automation and converting automated workflows.
  • A powerful form builder.
  • Popup tools.

ActiveCampaign vs Hubspot: Pros and Cons

ActiveCampaign Pros and Cons


  • Searchable table of contacts
  • Email campaign templates
  • Decent email workflows
  • Easy to create automation
  • Integration tools


  • Expensive for small businesses
  • It is sometimes slow
  • Segmentation

HubSpot Pros and Cons


  • All-in-one Solution
  • Powerful Automation
  • Can grow with you
  • Integrated content management system
  • Scalability


  • Not always the cheaper option
  • Getting started takes time
  • Limited customization
  • Integration challenges

Choosing between ActiveCampaign and HubSpot

There's a faint line separating these two. ActiveCampaign and HubSpot are both premium platforms for managing business processes, and both are known primarily for their CRM products. HubSpot has more features due to its wide product suite, but ActiveCampaign's CRM has many of the same features at competing quality.

Deciding on the right one may come down to you having to test each tool to know which you prefer. You can choose to start a free trial of each just to have a look around. Test key features like contact management, workflow automation, pipeline creation, and email templates.

What is Distrobird?

Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more on a single platform. Seamlessly run cold email & SMS sequences, inbound and outbound calling, unified inbox, form tracking, lead routing, and more in one place.

  • Features: Distrobird features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
  • Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
  • Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.

What sets Distrobird Apart?

With Distrobird, businesses can seamlessly manage all their sales process, shared inbox, customer service processes from a single, unified platform.

If you are looking for a comprehensive and affordable solution with a free plan, Distrobird is a great option. It offers all the essential features you need to manage your sales & customer engagement tech stack in one place - multi-channel sequences and campaigns, web messenger, outbound dialer, inbound call center software, shared team inbox, and conversation analytics - in a single solution. Distrobird is also easy to use and integrates with a variety of popular apps.

Whether you're a startup or an established business, Distrobird's scalable pricing plans make it a cost-effective choice.

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