13 Best Tools & Software for B2B Sales Prospecting in 2024

As a sales professional, the core of your efforts revolves around effectively nourishing your company's sales pipeline with fresh, high-intent leads capable of transforming into paying customers. Whether it's making cold calls or crafting outreach emails, maintaining a proactive stance is imperative.

Despite this, a mere 35.6% of a salesperson's time is dedicated to direct selling, and you would likely spend 90% of your daily activities on the laborious task of managing processes. Needless to say, you would struggle to meet your monthly quotas.

This is precisely where B2B sales prospecting tools come into play. These tools not only automate sales processes but also facilitate outreach to a broader audience, enabling quicker and more effective deal closures.

The Best B2B Sales Prospecting Tools [Reviewed in 2024]

Here’s our no-BS guide to selecting the right sales prospecting tool based on:

• Use cases
• Features
• Pricing

Use case 1: Prospect List Building (Contact & Company Finders)

Building a high-quality prospect list is the foundation of successful B2B sales.

As a salesperson, you need accurate contact information, including phone numbers, emails, and social profiles to reach out to potential customers effectively.

Product	Features	Integrations	Pricing
LinkedIn Sales Navigator	Unlimited searches, Advanced lead search filters, Sales Spotlights, Personalized outreach with LinkedIn InMail, Prospect tracking, Custom list-building	Teamgate, Zoho, HubSpot, Salesforce, and Agile CRM.	- LinkedIn Sales Navigator Core: $99/month. - Advanced: $149/month. - Advanced Plus: starts at $1600/seat per year.
Apollo.io	Contact & company database, Sequence builders, Workflow automation, Prospect tracking, Custom list building	LinkedIn, Gmail, Salesforce, HubSpot, Outreach, Salesloft, and Zapier.	- Basic plan: $49/month - Growth plan: $149/month - Business plan: $499/user/month (minimum 5 users).
Hunter.io	Domain search, Email finder, Email verifier, Campaigns, Reporting, Chrome browser extension	Salesforce, HubSpot, Zoho, and Zapier.	- Free plan: limited features (25 monthly searches and 50 verifications) - Basic plan: $49/month - Professional plan: $79/month - Organization plan: $99/user/month (minimum 5 users).
SalesQL	Contact management, Multiple-user management, Data filtering, Data export, Browser extension	HubSpot, Zoho, Pipedrive, Salesforce, Salesloft, Outreach, Gmail, Mailchimp, and Zapier	- Free plan with: limited features (50 credits/month). - Starter plan: $39/month - Advanced plan: $79/month - Pro plan: $119/user/month (minimum 5 users).
VoilaNorbert	Email search, Email verification, Data enrichment, CRM integration, Browser extension, Data exports, Developer APIs, Reporting and insights.	Mailchimp and Hubspot.	- Valet plan: $49/month - Butler plan: $99/month - Advisor plan: $299/month - Counselor plan: $499/month.

LinkedIn Sales Navigator

Sales Navigator is LinkedIn’s flagship product for sales teams, enabling reps, managers, and ops leaders to take advantage of the full breadth of LinkedIn’s expansive data, insight, and relationship-building tools.

• Features: Sales Navigator stands out with features like extended network access for unlimited searches, advanced filters for tailored lead searches, and Sales Spotlights to prioritize key opportunities. The platform also offers enhanced outreach and messaging through LinkedIn's InMail tool. You can efficiently track and manage prospects and accounts by saving them for real-time updates and creating custom lists.
• Integrations: Teamgate, Zoho, HubSpot, Salesforce, and Agile CRM.
• Pricing: LinkedIn Sales Navigator Core: $99/month, Advanced: $149/month, and Advanced Plus: starts at $1600/seat per year.

Apollo.io

Apollo.io is a prospecting and sales automation tool. It provides users with access to a large database of verified contact information. This data can then be searched and transferred to established sequences.

• Features: Appollo.io features cater to prospecting and enrichment, with a B2B database. There are sequence builders, and workflow automation to manage sales engagement. The platform also provides insights and analytics.
• Integrations: LinkedIn, Gmail, Salesforce, HubSpot, Outreach, Salesloft, and Zapier.
• Pricing: The Basic plan starts at $49/month, the Growth plan at $149/month, and the Business plan at $499/user/month (minimum 5 users).

Hunter.io

Hunter.io is known for being a great tool for finding business connections, verifying email addresses, and sending cold emails. It is effective for finding email addresses on platforms like LinkedIn for individuals and businesses.

• Features: Hunter.io features domain search, email finder, email verifier, campaigns, and reporting. Hunter is also available as a Chrome extension.
• Integrations: Salesforce, HubSpot, Zoho, and Zapier.
• Pricing: There is a free plan with limited features (25 monthly searches and 50 verifications). The Basic plan starts at $49/month, the Professional plan at $79/month, and the Organization plan at $99/user/month (minimum 5 users).

SalesQL

SalesQL **helps businesses locate and obtain verified email addresses and phone numbers of any prospect on LinkedIn.

• Features: It offers a variety of features including contact management, multiple-user management, filtering, data export, and more. It provides a browser extension for users to capture phone numbers and email addresses of LinkedIn targets from within the web browser.
• Integrations: HubSpot, Zoho, Pipedrive, Salesforce, Salesloft, Outreach, Gmail, Mailchimp, and Zapier
• Pricing: There is a free plan with limited features (50 credits/month). The Starter plan starts at $39/month, the Advanced plan at $79/month, and the Pro plan at $119/user/month (minimum 5 users).

VoilaNorbert

VoilaNorbert is a tool for verifying and finding business email addresses. Originally designed to handle large quantities of emails, it offers solutions for those with smaller verification needs. The platform also makes it possible to enrich customer or prospect data.

• Features: Email search, email verification, data enrichment, CRM integration, browser extension, data exports, developer APIs, reporting, and insights.
• Integrations: VoilaNorbert also integrates with various marketing and CRM platforms, such as Mailchimp and Hubspot, to automate email validation.
• Pricing: The Valet plan starts at $49/month, the Butler plan at $99/month, the Advisor plan at $299/month, and the Counselor plan at $499/month.

Use case 2: Data Enrichment

Knowing your leads in-depth is crucial.

Data enrichment provides valuable insights into your prospects' company details, industry, and other relevant information. This allows you to tailor your pitches and offers based on a deeper understanding of your prospect.

Product	Features	Integrations	Pricing
Distrobird	Contact management, Caller verification, Lead detail capture, Form tracking, Cloud call centre, Block list, Shared inbox, Campaign exclusions	Office 365, Gmail, and custom SMTP inbox sync	- Free plan for the Voice, Sequences, and Shared Inbox products. - Startup plan for Shared Inbox: $8/month. - Startup, Growth & Enterprise plans for both the Sequences and Voice products: $25, $50, & $75 respectively.
Cognism	Targeted list building, List cleansing, Data enrichment, Chrome extension, Intent data	Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Outreach, Salesloft, Zapier.	- Diamond plan: $25,000/year access fee at $2,500/user. - Platinum plan: $15,000/year access fee, at $1,500/user.
Clearbit	Data enrichment, API requests, Form shortening, Lead scoring & routing, Website reveal	Marketo, HubSpot, Salesforce, Zapier, Zendesk, Slack, Mailchimp, LinkedIn Sales Navigator.	$99/month for 275 data enrichment API requests. (charges per request, not per successful call)
Ocean.io	Company search, Contact search, Lookalike search, Intent data, Contact import/export, Data verification, Lead enrichment, Chrome extension	HubSpot, Zapier, Pipedrive, Salesforce	Pricing starts from €250 or 275 USD per month.
Clay AI	Automated prospecting, Data enrichment, Chrome extension GPT-4 personalized campaigns	Integrates with CRMs.	- Free plan: limited features for 14 days - Starter plan: $149/month - Explorer plan: $349 - Pro plan: $800
Leadfeeder	List imports/export, Video tracking, Contact database, Lead scoring	Pipedrive, Salesforce, Zoho, Microsoft Dynamics, HubSpot, WebCRM, Mailchimp, ActiveCampaign, Slack, Google Hangouts Chat, LinkedIn, Google Analytics, Google Data Studio	- Free plan: limited features for 14 days - Paid plan: $99/month and increases in tiers by company searches.

Distrobird

Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Seamlessly run cold email & SMS sequences, inbound and outbound calling, unified inbox, form tracking, lead routing, and more — in one place.

Distrobird will automatically add details to every form submission so you know exactly who the lead is, what company they’re associated with, and how valuable they are.

• Features: Standout features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
• Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
• Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.

Cognism

Cognism is a sales intelligence platform that helps revenue teams find and connect with prospects. Cognism does this by providing company and contact-level data including business emails and mobile numbers for decision-makers.

• Features: Targeted list building, list cleansing & enrichment, chrome extension, intent data.
• Integrations: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Outreach, Salesloft, Zapier.
• Pricing: Cognism cost is based on a yearly access fee and a user fee. Diamond plan is $25,000 Access Fee, at $2,500/user. Platinum plan is $15,000 Access Fee, $1,500/user.

Clearbit

Clearbit is a customer intelligence platform that offers a range of tools and services for sales and marketing teams. The platform uses artificial intelligence and machine learning to provide detailed information on companies and their customers, including contact information, demographics, and online behavior.

• Features: Their service suite includes data enrichment and API requests. Clearbit's solutions cater to a variety of business needs like acquisition, website reveal, database enrichment, form shortening, and advertising.
• Integrations: Marketo, HubSpot, Salesforce, Zapier, Zendesk, Slack, Mailchimp, LinkedIn Sales Navigator.
• Pricing: Clearbit pricing starts at $99/month for 275 data enrichment API requests. Clearbit charges per request, not per successful call.

Ocean.io

Ocean.io is an account-based data platform that harnesses AI to help sales and marketing teams better focus their time, money, and efforts on the accounts.

• Features: company search, contact search, lookalike search, intent data, contact import/export, data verification, lead enrichment, chrome extension.
• Integrations: HubSpot, Zapier, Pipedrive, Salesforce
• Pricing: Pricing starts from €250 or 275 USD per month. Prices are based on how many regions you want to include, how many seats you need, and how many export credits you will use.

Clay AI

Clay taps into over 50 data sources, allowing you to search for prospects by their role, company, or industry, create lists, and engage prospects.

• Features: automated prospecting, data enrichment, chrome extension, GPT-4 personalized campaigns
• Integrations: Integrates with CRMs.
• Pricing: Free plan with limited features for 14 days, Starter plan at $149/month, Explorer plan at $349, Pro plan at $800.

Leadfeeder

Leadfeeder helps identify companies that are already engaging with a company’s website. When integrated with CRM, Leadfeeder can set-up automations to send visits directly to the CRM.

Features: list imports/export, video tracking, contact database, lead scoring

Integrations: Pipedrive, Salesforce, Zoho, Microsoft, Dynamics, HubSpot, WebCRM, Mailchimp, ActiveCampaign, Slack, Google Hangouts Chat, LinkedIn, Google Analytics, Google Data Studio

Pricing: Free plan with limited features for 14 days, Paid plan starts at $99/month and increases in tiers by company searches.

Use case 3: Email Verification

Maintaining a clean and accurate email list is essential for successful email outreach.

Email verification tools help you ensure that you are sending messages to valid and deliverable email addresses, improving the overall effectiveness of your email campaigns.

Product	Features	Integrations	Pricing
Distrobird	Contact management, Caller verification, Lead detail capture, Email verification, Form tracking, Cloud call centre, Block list, Shared inbox, Campaign exclusions	Office 365, Gmail, and custom SMTP inbox sync	- Free plan for the Voice, Sequences, and Shared Inbox products. - Startup plan for Shared Inbox: $8/month. - Startup, Growth & Enterprise plans for both the Sequences and Voice products: $25, $50, & $75 respectively.
Cognism	Targeted list building, List cleansing, Data enrichment, Chrome extension, Intent data	Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Outreach, Salesloft, Zapier.	- Diamond plan: $25,000/year access fee at $2,500/user. - Platinum plan: $15,000/year access fee, at $1,500/user.
Clearbit	Data enrichment, API requests, Form shortening, Lead scoring & routing, Website reveal	Marketo, HubSpot, Salesforce, Zapier, Zendesk, Slack, Mailchimp, LinkedIn Sales Navigator.	$99/month for 275 data enrichment API requests. (charges per request, not per successful call)
Ocean.io	Company search, Contact search, Lookalike search, Intent data, Contact import/export, Data verification, Lead enrichment, Chrome extension	HubSpot, Zapier, Pipedrive, Salesforce	Pricing starts from €250 or 275 USD per month.
Clay AI	Automated prospecting, Data enrichment, Chrome extension GPT-4 personalized campaigns	Integrates with CRMs.	- Free plan: limited features for 14 days - Starter plan: $149/month - Explorer plan: $349 - Pro plan: $800
Leadfeeder	List imports/export, Video tracking, Contact database, Lead scoring	Pipedrive, Salesforce, Zoho, Microsoft Dynamics, HubSpot, WebCRM, Mailchimp, ActiveCampaign, Slack, Google Hangouts Chat, LinkedIn, Google Analytics, Google Data Studio	- Free plan: limited features for 14 days - Paid plan: $99/month and increases in tiers by company searches.
MillionVerifier	Spam protection, Secure data storage, SMTP verification, Temporary/disposable email detection	Mailchimp, HubSpot, MailerLite, Pipedrive, ActiveCampaign, Brevo, Constant Contact, Intercom, GetResponse, Mailjet, AWeber, Mailgun, and SAAS first.	- Pricing starts from $59 for 50k email verifications $99 for 100k email verifications $199 for 500k email verifications others up to $2,199.
MyEmailVerifier	API Verification, Bulk Email Verification, Catch-all Server Detection, Disposable Email Detection, Domain Validation, Mail Server Validation, Single Email Verification, Spam Trap Detection	Mailchimp, Sendgrid, and Constant Contact.	- Free email verifier with 100 daily credits Pricing starts from $1.44 for 500 credits others up to $1,800 for 5 million credits.

Distrobird

Distrobird automatically enriches every inbound call to help your team know exactly who the contact is, what company they’re associated with, and how valuable they are to your team.

This helps sales teams save countless hours on caller verification so that you can stay focused on delighting customers.

• Features: Standout features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
• Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
• Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.

MillionVerifier

MillionVerifier is a cloud-based email verification solution, which helps businesses authenticate email lists through syntax and domain existence checking.

• Features: Key features include spam protection, secure data storage, SMTP verification, temporary/disposable email detection, and reporting.
• Integrations: Mailchimp, HubSpot, MailerLite, Pipedrive, ActiveCampaign, Brevo, Constant Contact, Intercom, GetResponse, Mailjet, AWeber, Mailgun, and SAAS first.
• Pricing: Pricing starts from $59 for 50k email verifications, $99 for 100k email verifications, $199 for 500k email verifications, and others up to $2,199.

MyEmailVerifier

MyEmailVerifier is an email validation solution that removes spam traps, reduces email bounces, removes junk emails, and helps you reach more people. It can identify disabled users in Yahoo/AOL and remove toxic domains, abuse, spam, and bot-created emails.

• Features: Standout features include API Verification, Bulk Email Verification, Catch-all Server Detection, Disposable Email Detection, Domain Validation, Mail Server Validation, Single Email Verification, and Spam Trap Detection.
• Integrations: MyEmailVerifier integrates with Mailchimp, Sendgrid, and Constant Contact.
• Pricing: MyEmailVerifier offers a free email verifier with 100 daily credits. Pricing starts from $1.44 for 500 credits, up to $1,800 for 5 million credits.

Which B2B Sales Prospecting Tool is Right for You?

Choosing the right B2B sales prospecting tool depends on your specific needs and budget.

Distrobird stands out as a comprehensive solution to help you manage your sales process on a single platform. It offers data enrichment, email verification, and lead management, with sequences, a cloud call center, shared inbox, and form tracking.

It also automates time-consuming tasks like caller verification and lead detail capture, allowing your sales team to focus on building relationships and closing deals.

Distrobird's affordable plans make it a cost-effective option for businesses of all sizes, and its all-in-one functionality can streamline your sales process and boost your outreach effectiveness.

Frequently Asked Questions

What is a B2B prospecting tool?

A B2B prospecting tool is software designed to streamline the process of identifying, qualifying, and connecting with potential business customers. These tools can help you build high-quality prospect lists, enrich your data with insights, verify email addresses, and automate outreach tasks, ultimately saving you time and effort.

What is the best prospecting method for B2B?

There's no single "best" method, as the ideal approach depends on your industry, target audience, and resources. However, effective B2B prospecting often combines various strategies like:

• Utilizing social selling platforms like LinkedIn.
• Building targeted email campaigns.
• Attending industry events and conferences.
• Partnering with complementary businesses.

How do I find B2B prospects?

B2B prospecting tools can be a great starting point for finding qualified leads. They offer features like company and contact search functionalities, data enrichment based on firmographics and technographics, and integrations with platforms like LinkedIn. Additionally, industry publications, online directories, and social media groups can be valuable resources for discovering potential customers.