Top 10 CPQ (Configure, Price, Quote) Software: Which One Saves Your Team the Most Time?

Inaccurate or delayed quotes can lead to lost opportunities, frustrated sales teams, and dissatisfied customers. That’s where Configure, Price, Quote (CPQ) software comes in—streamlining the quoting process, reducing errors, and ensuring your team can respond faster to customer requests.

CPQ tools have become more sophisticated, with improved integrations, automation capabilities, and ease of use. Choosing the right CPQ software for your organization is crucial for speeding up sales cycles and enhancing overall operational efficiency.

In this article, we’ll review the top 10 CPQ platforms in 2025 and examine which one truly saves your team the most time by accelerating the quoting process, reducing errors, and integrating smoothly with your existing tech stack.

1. Salesforce CPQ

Best for: Enterprise-level customization and integration with Salesforce CRM

Salesforce CPQ is a market leader, especially for companies already using Salesforce as their CRM. Its deep integration allows seamless data flow between CRM and CPQ functions, enabling sales teams to configure complex product bundles, apply discounts, and generate accurate quotes quickly.

Key Features:

• Native Integration with Salesforce CRM
• Complex Pricing Models: Supports multi-tiered pricing, subscription-based models, and volume discounts.
• Automation: Automates approval workflows and generates proposals in just a few clicks.

Why it saves time: Salesforce CPQ eliminates data entry duplication by leveraging its CRM integration. The tool automates quote approvals and quickly generates accurate quotes, making it perfect for large teams dealing with complex product configurations.

2. Oracle CPQ

Best for: Large enterprises with complex product configurations

Oracle CPQ offers powerful customization capabilities, making it a preferred choice for companies with intricate product catalogs. With a robust rules engine and seamless integration with Oracle ERP and CRM, this platform is designed to handle highly complex pricing and quoting needs.

Key Features:

• Dynamic Pricing: Real-time pricing updates based on rules and discount structures.
• Advanced Product Configuration: Handles highly customized or bespoke products.
• ERP Integration: Tight integration with Oracle ERP to streamline the entire sales-to-cash process.

Why it saves time: Oracle CPQ reduces manual input and pricing errors through its sophisticated rule-based configuration engine. This cuts down on quote revisions and approval time, especially for companies with complex pricing models.

3. SAP CPQ

Best for: Companies seeking deep integration with SAP ERP

SAP CPQ excels in scenarios where seamless ERP integration is critical. It allows for rapid quote generation, especially for businesses already using SAP as their core business system. It supports complex pricing and approvals, making it ideal for large organizations.

Key Features:

• ERP Integration: Syncs directly with SAP ERP for real-time inventory and pricing updates.
• Customizable Approval Workflows: Automates multi-step approvals for discounts and custom configurations.
• Mobile-Optimized: Allows sales reps to generate quotes from mobile devices in the field.

Why it saves time: The real-time integration with SAP ERP ensures that pricing and inventory data is always up to date, reducing back-and-forth communication between sales and finance teams. This speeds up the quoting process considerably, especially for companies with global operations.

4. Conga CPQ

Best for: Mid-sized businesses needing flexibility and customization

Conga CPQ (formerly Apttus CPQ) offers robust functionality with an emphasis on flexibility and integration with Salesforce. It’s particularly well-suited for mid-sized companies that need powerful configuration capabilities without the complexity of an enterprise tool.

Key Features:

• User-Friendly Interface: Easy to navigate, minimizing training time for new users.
• Integration with Salesforce: Seamlessly connects with Salesforce CRM to pull customer data and track sales cycles.
• Revenue Management: Helps manage subscription-based revenue models and recurring quotes.

Why it saves time: Conga CPQ simplifies complex pricing and product configuration tasks while being intuitive enough for smaller teams to implement quickly. Its integration with Salesforce makes customer data accessible in real-time, reducing manual updates and errors.

5. PROS Smart CPQ

Best for: Companies focused on AI-powered price optimization

PROS Smart CPQ differentiates itself with AI-driven insights that help sales teams optimize pricing strategies in real time. This platform is ideal for businesses looking to maximize profitability while still offering competitive quotes.

Key Features:

• AI-Powered Pricing: Automatically adjusts pricing based on market trends and customer data.
• Real-Time Recommendations: Offers pricing suggestions and discount levels that optimize deal profitability.
• Integration with ERP/CRM: Supports integrations with both CRM and ERP systems for smooth data flow.

Why it saves time: By using AI to suggest optimal pricing, PROS Smart CPQ helps sales teams avoid unnecessary discounting and speeds up the decision-making process. This minimizes back-and-forth pricing negotiations, cutting down the time needed to finalize a quote.

6. Tacton CPQ

Best for: Manufacturing companies with complex product configurations

Tacton CPQ is specifically designed for manufacturers that need to configure highly customizable, engineer-to-order products. It excels in handling complex product configurations and ensures that quotes reflect both technical feasibility and pricing accuracy.

Key Features:

• Guided Selling: Provides recommendations based on customer needs and available configurations.
• 3D Visualization: Allows customers to see a visual representation of their customized product in real time.
• Integration with CAD and PLM: Ensures that product configurations align with manufacturing capabilities.

Why it saves time: Tacton CPQ’s guided selling and 3D visualization features drastically reduce the time needed for customers to understand complex product options. By integrating with CAD systems, it ensures that quotes are both accurate and manufacturable from the outset.

7. DealHub CPQ

Best for: Companies looking for a streamlined, user-friendly interface

DealHub CPQ is known for its clean, intuitive interface and ease of use. It’s ideal for sales teams that need a CPQ solution that doesn’t require significant technical expertise or lengthy implementation times.

Key Features:

• Drag-and-Drop Editor: Easy-to-use quote building tools allow for quick configuration of products and pricing.
• Digital Deal Rooms: Centralizes all deal-related documents, communications, and approvals in one place.
• Contract Management: Includes features for automating the creation and negotiation of contracts.

Why it saves time: DealHub’s simplicity and drag-and-drop interface allow sales reps to configure quotes quickly without sacrificing accuracy. The integrated deal room feature streamlines the entire approval process, reducing the time it takes to close deals.

8. Configure One CPQ

Best for: Engineering-driven organizations with complex product rules

Configure One CPQ is a powerful solution for companies that require highly detailed product configurations, particularly in engineering-driven industries. Its advanced configurator supports intricate product rules and can handle complex pricing scenarios.

Key Features:

• Advanced Product Configurator: Handles intricate configurations for engineer-to-order and make-to-order products.
• Integration with ERP and PLM: Syncs with enterprise systems for real-time pricing, inventory, and manufacturing data.
• Quote Accuracy: Ensures that configurations are both accurate and feasible based on available resources.

Why it saves time: Configure One CPQ’s advanced product configurator ensures that even the most complex configurations are error-free, reducing the need for revisions or re-approvals. This saves significant time, particularly for engineering-heavy companies.

9. Zuora CPQ

Best for: Subscription-based businesses

Zuora CPQ is tailored for companies that operate on a subscription model. It excels at handling recurring revenue, renewals, and subscription pricing, making it a top choice for businesses in industries like SaaS and telecom.

Key Features:

• Subscription Management: Handles complex subscription pricing, renewals, and usage-based models.
• Billing Integration: Syncs with Zuora’s billing platform to automate the entire quote-to-cash process.
• Renewal Automation: Automates renewals and upsell opportunities, ensuring long-term customer retention.

Why it saves time: Zuora CPQ’s automation of renewals and subscription-based pricing simplifies the quoting process for businesses with recurring revenue models. This reduces the need for manual intervention, speeding up the entire sales cycle.

10. Cincom CPQ

Best for: Manufacturers and distributors with complex pricing rules

Cincom CPQ offers strong functionality for manufacturers and distributors that deal with intricate pricing structures. It helps sales teams configure accurate quotes while managing inventory, pricing, and discounts in real time.

Key Features:

• Pricing Optimization: Offers real-time pricing adjustments based on customer segments and inventory levels.
• Multi-Language and Multi-Currency Support: Ideal for global companies with diverse customer bases.
• Quote Accuracy: Built-in error checking ensures that quotes comply with both internal rules and external regulations.

Why it saves time: Cincom CPQ’s pricing optimization tools reduce the time spent adjusting prices manually, while its multi-language and multi-currency features enable global sales teams to generate accurate quotes quickly, without the need for separate tools.

Conclusion: Which CPQ Platform Saves the Most Time?

In 2025, the best CPQ platforms are those that not only speed up the quoting process but also ensure accuracy, reduce errors, and integrate smoothly with existing systems. For large enterprises handling complex configurations, Salesforce CPQ and Oracle CPQ are the standout options due to their deep integration with CRM and ERP systems and the ability to handle complex product and pricing configurations. These platforms drastically reduce the time spent on manual data entry and pricing calculations, making them perfect for large, enterprise-level teams.

For mid-sized companies, Conga CPQ and DealHub CPQ are excellent choices due to their flexibility and user-friendly interfaces, allowing teams to generate quotes faster without needing extensive training or technical expertise. DealHub, in particular, excels in streamlining the quote approval process with its integrated deal rooms, saving time in collaboration and negotiation.

If your business operates on a subscription model, Zuora CPQ is the clear winner, automating renewals and simplifying the pricing of recurring revenue streams. This makes it invaluable for SaaS companies or any organization looking to scale its subscription business efficiently.

For manufacturers or those with highly customizable products, Tacton CPQ and Configure One CPQ are the top contenders. Both platforms offer advanced configuration options that ensure product feasibility while minimizing errors, thereby reducing the need for time-consuming revisions.

Finally, PROS Smart CPQ stands out for companies looking to optimize pricing with AI-driven insights. By automating the pricing strategy, sales teams can save significant time and effort, especially in competitive markets where real-time adjustments are crucial.

Final Thoughts

Selecting the right CPQ platform in 2025 depends on your business’s specific needs—whether it’s handling complex product configurations, managing subscription renewals, or streamlining global sales operations. Each of the platforms reviewed here offers distinct features that can save your team valuable time by automating processes, ensuring quote accuracy, and integrating seamlessly with your existing sales tools.

Investing in the right CPQ software is no longer optional. As sales cycles continue to demand greater efficiency, a robust CPQ solution can be the difference between closing deals quickly or losing out to competitors. Evaluate your company’s specific needs, consider the strengths of each platform, and choose the one that will drive the most impact in accelerating your sales pipeline.